Candle and Wax Industry Pioneer Forays Into The eCommerce Industry
About
The client is a contemporary, style-driven company motivated by the travels, hobbies, and interests of its customers. They are known for offering surf wax-scented candles and air fresheners. These candles are derived from the original coconut surf wax aroma created by their founder and candle branding rebel. The air fresheners are also manufactured completely in-house by the company, which lends them a unique appeal. They wanted a website that could inform their audience about all their products and encourage quick purchases.
Project Highlights
Brainers skilled ecommerce developers worked on the client’s website to improve the user experience and craft a consumer-centric website. We worked on the coding, technical aspects, and UI/UX, ensuring that all website development and design parameters were covered. We ensured that all important information was migrated to the new website. Besides, our experts created an innovative email marketing campaign for the brand.
The Challenges
- Tailored eCommerce Navigation:The client wanted to offer a seamless eCommerce journey to its potential customers and was looking for a niche solution.
- Effective Email Marketing:The client struggled to reach the right audience and get a reaction from them.
- Find A Nearby Store:With a dynamic presence across the US, the client wanted customers to reach out to them quickly.
- Mobile-Responsive Design:Most customers prefer online purchases while on the move. The client wanted to offer the same privilege to its customers.
Tech Stack
CSS 3
JavaScript
HTML
Paypal
Shopify POS
Stripe
Klaviyo
Yopto
Liquid
Result
Quick Search Results
The potential audience can quickly search for their favorite product and place an order. They can check out the latest developments on the website in a seamless manner.Advanced Reporting And Analytics
With Klaviyo, our Brainers could analyze the effectiveness of the email marketing campaign and generate reports. This helped draw a conclusion and plan future campaigns.Timely Delivery
The geolocation and automated system ensure that your order is delivered to the designated location on time.Purchase On The Go
The transition to a mobile responsive design allowed customers to make quick purchases while on the move.
