Sports Apparel Ecommerce Portal For Athletes

Categories : All, Case Study, Retail / E-commerce, Web & Desktop Application

Client Requirement


Client’s website is a men’s lifestyle brand with fitness apparel for running, riding surfing and
training paired with street wear sensibility. The product offerings include performance tops and bottoms,training shorts, technical outwear and product designated for pre and post workouts. They bring to you sports gear from premiere boutiques, to high end street and skate shops, to independently operated running stores and gyms who specialize in pure training gear.

Client requested an ecommerce website to be developed with the most appropriate ecommerce
solutions – Magento Community Edition 1.9.1 was selected for this task.

  • Scalable and reliable ecommerce technology like Magento to be used.
  • Impeccable database performance that can handle huge amount of traffic without slowing the system
  • Excellent graphics to display the products on the site
  • Theme integration and customization as per the client requirement
  • Advanced search features
  • Order, Customer, Category, Product Migration From Magento GO to Community
  • Create Custom extensions for a new page athletes for displaying the athletes information and their Profile Information with images
  • Features to register members and login to a personalized account
  • Shopping Cart, Payment Process and Checkout process development.
  • WordPress Blogs and Posts integration and displaying those on a Magento page.

Project Challenges

Client required an ecommerce website built in Magento for customers to shop for sports and athletic gear. The following challenges were faced while developing the project:
  • Incorporating web usability principles in the website design to ensure easy navigation for all types of users.
  • Developing an active shopping portal capable of handling millions of user requests at the same time without slowing the site down.
  • Build an ecommerce site with Theme integration and customization.
  • Ensuring safe and secure transfer of data.
  • Development of Shopping Cart, Payment Process and Checkout process Creating Custom extensions
  • Developing WordPress Blogs and Posts integration and displaying those on a Magento page.

Technologies Used

Operating System & Server Management Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration,Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments Magento Edition : Community , Version : 1.9.1, Extensions used: Blog,Ajax Cart
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization,Scheduler for Backups


Project Leader 1
Developers 1
Designers 1


The enormous structure of the website and the challenges involved necessitated the adoption of a four-tier approach that consisted of:
  • MySQL Server Database, Tables, Stored Procedures etc… incorporated within the database layer.
  • All the business logic procedures for modules such as User Profiles, Invitations, Forums and Blogs etc… forming the Business Logic layer.
  • Conversion of data between incompatible type systems in databases and accessing data from the database for the Interface layer and Database Abstraction layer respectively.
  • The GUI of the website formed by the User Interface layer.


PHP and MYSQL Server formed the basis of development as the site was rich with user data and featured extensive capabilities for online shopping. Shipping Management, Order Management, Inventory Management etc. were developed in PHP such that they can be executed directly from the UI layer. These PHP files consisted of all the business logics used for respective modules like Save (Add/Update), Delete, Get Single Object, Get Multiple Objects for Listing and were designed to be capable of handling many more logics which were not related to the database.

The Data Access layer contained the libraries responsible for accessing data from the database and built a generic query for insert, update, delete and select depending on the business class. All business layer components were coded to use this library for data accessing process from database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers.


An ecommerce website using Magento CE 1.9.1 was successfully developed with a gamut of online activities successfully handling all the orders, shipping, payments amongst others. The website also enabled user registrations and profile creations. WordPress Blog was seamlessly integrated and themes were appropriately integrated for the online athletes portal. Extensive pre-development research was carried out to create a robust application in minimum time while dealing with extensive customizations.Web usability guidelines were strictly followed during development and the interface was made easily navigable through judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional within a span of 6 months

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