Tent And Table Achieves Digital Overhaul with Brainvire’s Integrated Salesforce Ecosystem

Brainvire, a global leader in implementing Salesforce CRM solutions, has recently announced its continued partnership with Tent And Table, a valued client and a 25-year veteran in the commercial-grade event equipment industry. 

Building on a strong, long-term relationship, this latest collaboration signifies a comprehensive digital transformation for Tent And Table, deploying a fully integrated Salesforce ecosystem – including Sales Cloud and Service Cloud – to revolutionize their sales, service, and operational efficiencies.

For a company with a long history of success, Tent And Table recognized the need to modernize its core systems to keep pace with evolving customer expectations and internal growth. Its legacy SuiteCRM system presented limitations in scalability and lacked the advanced automation and customer experience capabilities required for their expanding business. 

Furthermore, its disparate customer support operations, managed through Zendesk, created silos and hindered a unified view of the customer journey. To address these challenges and lay the foundation for future growth, Tent And Table turned to its trusted partner, Brainvire, to implement a cohesive and intelligent solution.

This significant transformation includes migrating customer support from Zendesk to Salesforce Service Cloud, establishing a unified platform for sales and service teams. To streamline communication, RingCentral is being integrated as the primary telephony solution within Salesforce. Recognizing the need for efficient quoting, the project involves a tight integration between Tent And Table's quoting system and Magento, ensuring a seamless checkout experience. 

For backend operations, including vendor and purchase order management, a crucial bi-directional integration between Salesforce and Odoo ERP is being implemented, enabling real-time data synchronization and allowing Tent And Table to leverage Salesforce's powerful automation and Einstein AI capabilities across departments. 

To enhance customer support, Einstein AI will provide AI-driven recommendations within Service Cloud for faster issue resolution, while Salesforce CPQ will manage complex pricing. Omnichannel engagement via email and WhatsApp is facilitated by Salesforce Digital Engagement.

As a trusted Salesforce partner with a deep understanding of Tent And Table’s business, Brainvire's services included optimal license procurement and a meticulously planned Salesforce architecture encompassing multi-cloud deployment, robust data models, intelligent automation, and seamless integration frameworks for Magento, Odoo ERP, and RingCentral.

Strategic implementation of Salesforce Clouds and Services sees Sales Cloud streamlining sales processes, while Service Cloud replaces Zendesk with AI-powered case management. Salesforce CPQ manages complex quoting, and Salesforce Digital Engagement enables multi-channel communication. RingCentral provides unified telephony. 

Among the most important aspects is ensuring data integrity with Brainvire’s comprehensive data migration from SuiteCRM and Zendesk to Salesforce. In addition, Einstein AI is being strategically integrated within Service Cloud for optimized case management and within Sales Cloud for enhanced forecasting and lead scoring.

This project stands out due to its full-scale multi-system integration, seamlessly connecting Salesforce CRM (Sales & Service Clouds), CPQ, Einstein AI, Magento, and Odoo ERP – a rare holistic deployment. By unifying front-end eCommerce with back-end ERP via Salesforce, Brainvire is building a 360-degree digital ecosystem with real-time connectivity across all departments. 

The strategic integration of Einstein AI elevates automation and personalization, while Salesforce Digital Engagement and RingCentral enable seamless omnichannel communication. Salesforce CPQ and Magento integration provide powerful, automated quoting and checkout. This complex, enterprise-level Salesforce implementation solidifies Brainvire's position as a leader in digital transformation.

Brainvire’s approach involved in-depth analysis, a scalable architecture design, close client collaboration, meticulous data migration, custom automation, strategic AI implementation, and agile methodologies.

Key milestones include successful legacy system migration, seamless platform integration, advanced AI deployment, omnichannel strategy implementation, and an advanced quote-to-checkout process, all within 3.5 months.

"Our long-standing partnership with Tent And Table is a testament to the trust and value we deliver," states Chintan Shah, CEO of Brainvire. "Witnessing its proactive approach to address business challenges by embracing a comprehensive digital transformation with Salesforce is truly commendable. This integrated ecosystem, powered by AI and seamlessly connecting their core operations, is precisely what forward-thinking businesses need to thrive in today’s competitive market. Brainvire is proud to be Tent And Table’s partner in this journey."

This complex, enterprise-level Salesforce CRM implementation, characterized by intricate cross-platform integration and AI innovation, solidifies Brainvire’s position as a leading force in digital transformation consulting.

Learn more about Brainvire’s Salesforce partnership capabilities here: https://www.brainvire.com/salesforce-consulting-partner/