About Client
The client is a leading technology entrepreneur. The Singapore based tech firm owns a renowned digital solution provider company, enabling a large number of companies excels in the fields of sales preparation and creating market propaganda. They also assist other firms in managing their credits, finances, and other resources. The client provides efficient and innovative retail technological solutions to leading retailers, making them one of the most versatile groups in Singapore.
About Product
Brainvire crafted the iBeacon app, a mobile application with Bluetooth 4.0 support, designed to send push notification to the users as they come in proximity to the beacon. The retailer-centered application runs in the background and uses GPS and mobile network to intimate the user about discounts and offers of even the distant stores.
Customer intimation
On analyzing several brick and mortar businesses including cafes, bars, restaurants, retail stores, etc, the client realized that all these stores were ineffective in intimating the customers about their products, offers, and discounts.
Brainvire's iBeacon app intimated the customers about the partner retail outlets' products, offers, and discounts using GPS service and mobile networks as the user passes by the store
Solution
The Challenges
Result
- Customer intimationThe customers now get updates about the products, offers, and discounts of the partner retailers.
- Effective marketing strategyThe partner retailers were successful in grabbing customers’ attention through catchy push notifications.
- Increased salesThe app gave a boost to the sales and physical store traffic of the partner retailers.
- Attracting remote customersGetting an online retail platform meant the client could attract customers from remote locations, something that wouldn’t have been possible with a physical store.