The iBeacon app that has taken the retail store’s advertising to a new level!
About
The client is a leading technology entrepreneur. The Singapore based tech firm owns a renowned digital solution provider company, enabling a large number of companies excels in the fields of sales preparation and creating market propaganda. They also assist other firms in managing their credits, finances, and other resources. The client provides efficient and innovative retail technological solutions to leading retailers, making them one of the most versatile groups in Singapore.
Project Highlights
Brainvire crafted the iBeacon app, a mobile application with Bluetooth 4.0 support, designed to send push notification to the users as they come in proximity to the beacon. The retailer-centered application runs in the background and uses GPS and mobile network to intimate the user about discounts and offers of even the distant stores.
The Challenges
- Customer intimationOn analyzing several brick and mortar businesses including cafes, bars, restaurants, retail stores, etc, the client realized that all these stores were ineffective in intimating the customers about their products, offers, and discounts.
- Ineffective conventional marketing methodsThe retail stores in Singapore were using conventional marketing techniques, including billboards, templates, etc, that were ineffective in attracting the passersby.
- Lack of skills of app development among the retailersNot every retailer in Singapore could develop a mobile application for updating the customers about their products and offers.
- The need for a mobile applicationThe client wanted a mobile application where all retailers could set the app in their stores and the app pushes a notification to the users about the stores’ products and offers as the user comes in proximity to the outlet.
Result
Customer intimation
The customers now get updates about the products, offers, and discounts of the partner retailers.Effective marketing strategy
The partner retailers were successful in grabbing customers’ attention through catchy push notifications.Increased sales
The app gave a boost to the sales and physical store traffic of the partner retailers.Attracting remote customers
Getting an online retail platform meant the client could attract customers from remote locations, something that wouldn’t have been possible with a physical store.
