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About Client

The client is a leading retailer of premium blades for different machines, planer knives, and cutters and spindles in the USA and the UK. Over a call, the woodworking tool orders are accepted and the products are delivered to the customers’ doorsteps alongside free technical advice. Besides, the store is having numerous retail stores at various locations across the USA and the UK that generated millions of revenue annually.

Business Challenges

The USA based client that’s registered in Wales doesn’t have any online presence and the products are sold via brick-and-mortar stores. With offline selling, the client’s dream to grow the business worldwide was implausible and managing the inventory of abreast of stores was also difficult. So, the client came up with an idea of building a Magento store through which the myriad of woodworking machinery or tools can be sold with a great ease.


The Magento store was developed where the woodworking machinery can be displayed and sold to the customers. Plus, the centralized inventory keeps track of all the orders placed and update the inventory in the real-time, so the items will never run out of the stock.


  • Various machinery and tools are categorized
  • Advanced search eases the product search
  • Product details can be emailed to the customers
  • Loyalty points to reward the customers for every purchase they made
  • One page checkout integration
  • Order tracking in a few clicks
  • Ebay and Amazon marketplace integration
  • Ecommerce inventory is synced with marketplace inventory
  • Get deep insights from inventory management
  • Search engine optimization to improve the Google ranking


During the Magento store development, creating a centralized inventory and keeping it remain synched with the marketplace inventory in the real-time; to import the eBay transactions and create the orders and handle them, just like the orders are generated at the Magento store were the challenging tasks, which were resolved using M2E Pro Magento extension.


  • A great uplift in the total sales and revenue is observed
  • Products’ get the huge visibility in the online market
  • Customers retention and loyalty get boosted
  • Easy checkout enhanced the conversion rates
  • No nightmare of out-of-the-stock products will remain
  • Insights help in taking the personalized decisions that drive the results

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