Home » Case Study » The Unique Way To Discover And Shop For Wine On Mobile
Mobile App Development
Utility solution
SQLite Database Server

About Client

Since 1998, the client has had a retail business of wine shipping where the top brands of wines are sold to the customers. The retailer has earned a lot of customers’ trust and huge revenue during the three decades of wine selling journey via online channels.

Business Challenges

The retail business that’s headquartered in San Francisco was continuously innovating to provide the world the best bottle of wine with a great ease. A large selection of the wines is delivered to the customers in a few clicks where the customers want. But, with the upsurge of mobile devices, the client wanted to provide the same service to the customers at the fingertips with mobile app development, so he turned to Brainvire team to build the same.


The iPad app was developed for the wine lovers to enable them easily view, browse the wine brands and shop with a great ease.


  • Browse the wine by type, region, appellation, varietal, professional ratings, and style
  • Wine gift catalog is displayed
  • The premier list of “90+ Point Rated Wines under $20” can be accessed with a single click
  • Filters help the people in finding exactly what they are looking for
  • Personalized recommendations are made to the customers based on the activity and purchase
  • Users can create and save the list of their favorite wines
  • The list of wines can be shared with the friends
  • Wine is shipped according to customers’ schedule
  • Easy checkout enhance the user experience
  • Ordered wines can be tracked in the real-time
  • Customers can chat with experts to get the best advice for gifts
  • Steward membership lets the customers enjoy standard shipping on any wine purchase


Our team has faced two major challenges while developing the application that were:
  • Developing the promenade view in the iPad app which needs to show 2 vertical carousels i.e. Cover flows having unique views, but with mirror orientation.
  • Maintaining the record of all the users’ activity and data information filled by the users locally in the database.


  • A huge difference in the wines sell is observed
  • Ordering with least inconvenience uplifted the customer engagement
  • Expert advice for gift selection make the gifting easier
  • Customers can surprise the closed ones with scheduled order delivery
  • Advanced search make the hunt of wine bottles easy
  • Transform the way customer selects and shop for wine