Product launch

Intuitive UI/UX boosts Connectivity with Gen-Z Audience for a Leading e-News Portal

16 November, 2020 Dallas, USA

Our professionals developed an interesting UI/UX strategy to target the right audience for an eminent e-news portal in the Asia-Pacific region.

The client struggled to reach the right audience and retain them on their website. The audience failed to spend adequate time on the portal which increased the bounce rates drastically. Based on their inputs, our team recommended a revamp of the website with UI/UX-focused routes.

Our team brainstormed and researched the audience portfolio. Considering that Gen Z is the intended target audience, our team devised a solid UI/UX strategy. The new layout had the potential to grab visitor attention and compelled them to spend substantial time on the website.

Situated in the North-American region, the client is a trending e-news portal. They share inspiring and positive news. This portal enlightens the audience about the better side of humanity. They share anecdotes that can motivate the audience to do better even if that means a small contribution.

“e-news is the new way to learn about activities happening around the world. There are only a few portals that can offer fresh news to their audience. Positive and encouraging news have a lucrative impact on the readers as well as the portal. A smooth and interactive UI/UX enhances the entire user journey. Our team also customized the theme to improve the overall look of articles and the portal,” said Mr. Chintan Shah, CEO of Brainvire.

Our team carried out a complete makeover of the website to connect with Gen Z and also retain them.

One of the biggest challenges that our team faced was to transfer the existing content to the revamped website. It was tricky to blend the existing content with the new theme and template. Besides, the team ensured that every article has a different design and replaced the monotonous look of the website.

Our team also worked round-the-clock to ensure that the portal acheived a good SEO rank. They implemented tailored features so that the audiences can view content, based on their interests and preferences. Our team brainstormed on different on-page structures and selected the best structure that cleared all Google tests successfully. The team also made the required provisions so that the client can post in the Google feed.

Brainvire’s consultants executed a dynamic layout which encompassed a revolutionary change and ultimately, the portal could observe a considerable increase in site users while decreasing the bounce rates substantially.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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