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New Magento Store and Integration with PIM System Simplifies Data Management for Tools Retailer

May 15, 2020, Dallas, USA

Brainvire's development team upgraded the client's existing site to the Magento Enterprise version 2.3.3 and integrated it with the Informatics PIM (Product Information Management) system.
Brainvire's experts offered an updated store to help the client to manage their massive inventory swiftly. The client is an established tools retailer that has provided the community with various kinds of power tools, hand tools, woodworking tools, and machinery since 1979.

They have also successfully started their online store. The primary purpose of the client was to remove their Yahoo site and integrate it with PIM and ERP in order to fulfill orders faster and reduce returns. Brainvire understood this problem and integrated the online store to a PIM system to manage all the data under a single platform.

The client was facing difficulties in importing orders from CSV files that did not have products and customer information. We created a script to directly enter them in database tables. Brainvire upgraded its version of the Magento store.

Our team fetched the product information from the PIM through XML feeds and completed the integration process. This allowed the client to manage product information easily and provide excellent customer experience. Brainvire's experts also defined the data structure of each entity to be imported from PIM. They have created a definite structure for categories, products, attributes, attribute sets, promotions, etc.

"The client needed an upgrade for their e-commerce store and a centralized platform to manage product and inventory information. As a leading eCommerce development company, we provide solutions that increase orders and reduce returns," said Mr. Chintan Shah, CEO of Brainvire Infotech.

The upgraded Magento store also featured a deals page highlighting all the deals running on the site. The PIM system helped boost the conversion rates of the store significantly. Proper inventory management and product information helped reduce rates. Finally, the various promotions running on the site motivated buyers to purchase more from the client.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.

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