Tech Stack
- CSS 3
- HTML
- JavaScript
- MySQL
- PHP
- WordPress
About Client
The brand is the umbrella entity representing the corporation’s holdings in the sports industry in the United States across all media platforms. They want to provide all the most up-to-date information on sports.
For a single weekend, they reach more than 100 million people, and thanks to the company’s ownership and interests in linear television networks, digital and mobile applications, internet platforms, several websites, joint-venture enterprises, and various licensing arrangements.
In addition, they onboarded Brainvire to build a mobile responsive website to creatively show articles, news, videos, statistics, match schedules, odds, and more.
About Product
Our programmers overhauled the website’s layout to make it the leading North American sports web portal. In addition, we added a customizable structure for adding articles, Sportsman profiles, Videos, and more to WordPress’ admin area.
On the Technical side, we have done seamless third-party integration and provided real-time data without impacting the website loading speed. Thus, the website handled its videos and live games more effectively.
Along with this, our Digital Marketing Expert team designed marketing strategies that helped to reach new users and built great user bases for the portal. Overall, the redesigned user experience keeps users interested and engaged, creating more business opportunities for the company.
Massive Content Streaming:
Website upgrades were necessary to broadcast major video and live-stream content.
Website performance suffered because the client had trouble keeping up with the rapid influx of data being sent from the server to the browser. In addition, our experts set up AWS Elemental Media Services for fast video uploads and fully modifiable live streamings to boost the site’s performance.
Solution
The Challenges
Result
- Growth 12M to 28M Monthly UsersMonth-over-month users skyrocketed as a direct result of the site’s improved responsiveness and smoother streaming.
- 50% Lesser Content Publication TimeThe time and energy required for Content Publishing have been cut to half thanks to the use of third-party integration and editing tools.
- Bounce Rate Reduced by 60%The website’s bounce rate was reduced because user engagement improved due to the more interactive and engaging UI.
- 42% was saved on infrastructureAWS optimization tools can identify underutilized Amazon EC2 instances and halt or downsize them to save money.