Product launch

Improved Accessibility Of A Leading Sports Press Website

February, 2021 Dallas, USA

Our team redesigned and introduced the latest features on the website of USA’s sports press front-runner.

We updated the color scheme, inserted the necessary and requested elements and enhancements. We also made provisions for the client so that they can display original content on the website.

Based in North America, the company is a leading sports press brand that shares live match updates with viewers. These viewers can also watch live matches and schedule for full events.

With this, the client has to invest minimum resources to re-edit existing articles, videos, photos, and other posts from the WordPress backend. We also added high-level filters with multiple categories. Alongside we also included the load more functionality so that visitors can read articles and view shows based on their interest with ease.

We ensured that the thumbnails are in context with the published content and videos. Our team migrated all the data from the old website to the new one through WordPress Development Services. However, the real struggle was to retain and exceed the high page ranking on the redesigned website.

Our team proposed the use of interactive and bold graphics on the website. But, it was difficult to execute the same swiftly on a live website. Regardless of the roadblocks, our team implemented the promised customized layout, with brand new appealing sections successfully.

“A website is the first interaction with potential customers. We as well as the client wanted to make the most of this opportunity and provide smooth navigation to customers. Simultaneously, we wanted the client to adopt a hassle-free approach to maintain their website. Hence, we proposed the idea of introducing advanced features combined with sleek design to improve accessibility,” said Mr. Chintan Shah, CEO of Brainvire.

Our team set up a different page layout which showcases shows and articles in an organized manner on the website. Different layouts were introduced based on the content of the articles and shows.

We also refurbished the on-page and SEO activities to bring a strategic flow and improve reach of the website. The use of an innovative and eye-catchy template in the WordPress backend to upload new content and shows appeared to be fruitful for the client.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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