Categories : Case Study, Retail / E-commerce
The client is a leading construction company providing homes in the micro-markets and the segments they operate in. The client’s main requirement was to develop a unique Referral Program website which enables opportunities to invite friends and families to become a part of their legacy. The client approached us with an outdated and seldom visited website and asked us
to develop a referral program website that successfully converts a visitor into a sale as well as
drive customer referral invites.
|Operating System & Server Management||Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance|
|Development Tools & Environments||PHP5+, Symfony 1.4, HTML, Java Script, CSS, AJAX, SVN etc.|
|Database||MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization,Scheduler for Backups|
|Quality Assurance Testers||1|
The website was mainly characterized by rich user data and featured extensive capabilities of social networking nature which entailed MySQL Server and Symfony. The development structure was specifically implemented to facilitate the ‘faster to market’ transition of such concepts. Effective access to the database in an object oriented context was implemented using an interface translating the object logic to relational logic so as to communicate with the relational databases in an object-oriented manner.
The access to the database was enabled through the creation of an intermediary abstraction layer. Only the complex retrieval of data from multiple tables was facilitated through stored procedures and everywhere else conditional syntax was implemented to ensure seamless performance of the website. Images, applications and data were called from their respective servers keeping the UI layer free of any business logic.
The entire framework was kept highly scalable in order to provide adaptability & ease while incorporating new features. Extensive pre-development research was carried out to create a robust application with extensive customizations in minimum time frame. Web usability guidelines were strictly adhered during the development and the interface was made easily navigable through the judicious use of CSS, AJAX and HTML controls. The site was developed and fully functional within a span of 5 months.