Why has ERP And CRM Integration Become A Must For The Business?
Every business involves two types of operations- back-end operations and front-end operations, and both must keep synced and streamlined to grow the business boundlessly.
ERP, the enterprise resource planning application integration improves the back-end operations by eliminating the data redundancy, centralizing operations and cost reductions.
On the front-end, the businesses directly deal with the customers where a lot of customers interaction happen and customers data is stored, which if intelligently managed with CRM solutions, the processes can be revolutionized.
When ERP and CRM solutions together integrated, the organization can be run with a customer-centric approach, and back-end and front-end data can be easily accessed and operations managed from one centralized location.
This is not enough. The advantages are immense, so let’s take a quick look at them:
1) Optimize business processes
When both CRM and ERP are implemented together, then the need to manually keep and manage the data at different places remains no more. Implementing the two saves a lot of time and efforts, and automates the workflow and operations.
2) Gain great insights of the customers
The amalgamation of the CRM and ERP in the business operations provides the businesses, the 360⁰ view of the customers that includes- customers’ preferences, order history, account standings, buying habits and a lot more.
All this helps in understanding the customers’ needs and getting in-depth insights, which in turn aid businesses to take data-driven decisions with a great ease.
3) Respond promptly to unpredictable situations
The ERP and CRM integration also help in predicting the market move and changing customers’ trends. This foresight enable the company to get prepare for the upcoming situation and respond quickly to the changes with no surprises.
4) Accelerate communication
With CRM solution, businesses can improve the interaction with the customers using end number of ways. When ERP and CRM solutions are merged, there will be a single platform, which eases the communications and keep everyone on the same page. The enhanced communication increase the productivity and strengthen the bond with the customers.
5) Take the marketing to a new level
Detailed knowledge about every individual customer is a treasure for the business, using which they can launch the personalized marketing campaigns. With CRM and ERP solutions, they will have comprehensive data about the customers through which the specific audience can be easily targeted.
This marketing help in precisely measuring and computing the investment, impact and the ROI. The results help in taking decisions that it’s good to go ahead with the existing marketing strategy or the plan need some changes.
What large enterprises or SMEs actually need?
Processes automation, improved flexibility in operations, enhanced communications, a wealth of the customers’ data, result-driven marketing campaigns and uplifted revenue. Right?
Achieving the goal is possible at the flick of the switch when the companies embrace the ERP and CRM solutions. It’s so easy. Isn’t it?
Then what’s holding back the businesses to adopt the solutions? Perhaps, lack of knowledge or unawareness about the technology solutions.
At Brainvire, the team better understand all the things, that’s why the experts provide consulting to development services to ensure you get the better solution, which meets your business needs and skyrocket the growth.
Get your hands-on with such a team that’s ready to help you in achieving your goal.