40% Increase In Visitors For Middle East’s Leading Conglomerate After An Intelligent Customization And Enhancement in Online Presence

Tech Stack

Android
Azure cloud
IOS
Magento 2 Community

About Client

The client is the middle east’s well-known conglomerate group with a significant presence in Africa and India as well. The group holds a retail channel for apparel, footwear, cosmetics & beauty products, baby products, consumer electronics and more. It is doing exceedingly well towards hospitality, healthcare and mall management services as well. Plus, the group itself is an owner of various popular brands and has quite huge dominance in retail. Impressed by Brainvire’s digital transformation services, the client approached Brainvire to maintain and enhance its IT infrastructure.

About Product

Brainvire team performed a detailed analysis of the current infrastructure including all the mobile applications and websites. Having found the bugs and flows for each application, the team fixed the issues using the technologically advanced plugins. Plus, the team customized the website to increase the page load speed and improve the Google search engine visibility. The website was enhanced with eye-catchy themes and contents to increase the customer engagement score. To leverage a customer satisfaction, the team introduced trending functionalities such as social media, new payment gateways, 3rd party integrations along with the best UX based mobile app themes. Plus, the new business features were incorporated to fulfill new requirements and future scopes Furthermore, the team migrated the applications to the Azure cloud resulting in more scalability and security. Brainvire’s digital transformation services will be ongoing to meet the growing needs of the organization.

before

The Challenges

before-ring

Bugs and faults in current applications

The application wasn’t up to the mark in terms of request response time. The overall performance of the website and mobile wasn’t satisfactory enough. The page abandon ratio was too high and it was impacting the business significantly.

The Brainvire team analyzed mobile apps and website all. Having thoroughly analyzed, the team came up with the bugs and faults which were causing the performance deterioration. The team rectified all the bugs and came up with the permanent solutions to fix all the faults. As a result, the mobile app and website became too smoother and faster in terms of performance.

Solution

The Challenges

Integration of all the IT components

For products retail, there were multiple options present such as the website and mobile application. But the unified shopping experience was missing since they were scattered. The applications were not in sync with each other

Brainvire introduced a retail Omnichannel concept for the client’s IT infrastructure. The developers integrated all the applications with each other such that a small update at one reflects at other. This resulted in a complete transparency and integrity in the system.

Bugs and faults in current applications

The application wasn’t up to the mark in terms of request response time. The overall performance of the website and mobile wasn’t satisfactory enough. The page abandon ratio was too high and it was impacting the business significantly.

The Brainvire team analyzed mobile apps and website all. Having thoroughly analyzed, the team came up with the bugs and faults which were causing the performance deterioration. The team rectified all the bugs and came up with the permanent solutions to fix all the faults. As a result, the mobile app and website became too smoother and faster in terms of performance.

Migration of the Website Infrastructure to Cloud

To achieve the higher amount of security and scalability, Brainvire suggested the client opt for cloud migration. Convinced by Brainvire’s solution, the client asked to go for cloud. Since an entire website was already built up, it was quite challenging to migrate right from database to development code.

Brainvire cloud solution expert suggested going for Azure. Brainvire Azure experts had developed scalable architecture and also cost effective one also. Having a hands-on experience in Azure cloud migration, the team successfully migrated the entire website infrastructure and QA team ensured its success by the rigorous testing.

Migration of the Website Infrastructure to Cloud

Increasing User Engagement Through Enhancement

The applications and website were not appealing enough to attract the wide customer base. The client was facing a problem of lower customer engagement. That’s the reason the client asked to enhance the look & fill of website and mobile apps.

The team introduced UX based alluring themes into both website and mobile app. Plus, the eye-catchy contents were incorporated to increase the user engagement. Moreover, Brainvire’s digital marketing experts analyzed website and as per their suggestions, the website was made completely SEO friendly. As a result, the website started noticing an improvement in the traffic. Plus, the user engagement score was also increased tremendously after introducing UX based themes.

Increasing User Engagement Through Enhancement

Integration of all the IT components

For products retail, there were multiple options present such as the website and mobile application. But the unified shopping experience was missing since they were scattered. The applications were not in sync with each other

Bugs and faults in current applications

The application wasn’t up to the mark in terms of request response time. The overall performance of the website and mobile wasn’t satisfactory enough. The page abandon ratio was too high and it was impacting the business significantly.

Migration of the Website Infrastructure to Cloud

To achieve the higher amount of security and scalability, Brainvire suggested the client opt for cloud migration. Convinced by Brainvire’s solution, the client asked to go for cloud. Since an entire website was already built up, it was quite challenging to migrate right from database to development code.

Increasing User Engagement Through Enhancement

The applications and website were not appealing enough to attract the wide customer base. The client was facing a problem of lower customer engagement. That’s the reason the client asked to enhance the look & fill of website and mobile apps.

Integration of all the IT components

For products retail, there were multiple options present such as the website and mobile application. But the unified shopping experience was missing since they were scattered. The applications were not in sync with each other

Result

Smoother Management Of 800+ Brand And 100k+ Products
Cloud migration and retail Omnichannel experience supported the client to manage a large business
40% Hike In Visitors
SEO friendly website and alluring themes resulted in a huge rise in visitors
20% Increase in Mobile Orders
The user experienced based mobile navigation experienced drove good mobile orders
30% Reduction in Azure Cost
Efficient cloud migration helped in 30% reduction in the cost

Product Screens

Client Testimonials

I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.

Mike Luhtanen

Founder - Creative LLC

152 Reviews

“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen

Founder, Creative LLC

4 months ago

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