Magento – Auro CRM Integration: Brainvire Improves the Lead Conversion Rates of a Leader in Hearing Aid Technology by 284%
Tech Stack
- AuroCRM
- Magento 2 Community
About Client
The client is a prominent name in audiology and provides state-of-the-art hearing aid solutions. Their team of specialists works closely to diagnose hearing loss and provides tailored solutions to suit the lifestyle of patients. They partnered with Brainvire for the development of a feature-rich eCommerce portal with CRM backend.
About Product
Brainvire’s team chose the Community Edition (CE) of Magento to develop the eCommerce portal due to its flexibility and enthralling look. The team gave prime importance to inventory management, site design, shipping methods, and payment gateways. The online store was integrated with Auro CRM - Brainvire’s flagship product for the eCommerce industry - with the help of bi-directional APIs. Sales representatives were able to track potential leads, manage quotes, analyze bounce rates and get a 360-degree view of customers’ shopping journey. They also gained greater visibility into the upsell, cross-sell, and renewal opportunities in the customer portfolio and witnessed an increase in repeatable sales.
Magento-CRM Integration
The Magento store had to be integrated with Auro CRM in the backend.
The integration was achieved by developing bi-directional APIs that could synchronize the data between two independent platforms in real time.
Solution
The Challenges
Result
- Lead Conversion Rates Improved by 284%Sales representatives were able to capture potential leads effortlessly and boosted their conversion rates by 284%.
- 26% Improvement in Customer Retention RatesThe teams can proactively monitor risky accounts and present satisfied customers with new opportunities at the right time.
- Marketing Costs Reduced by 20%The sales cycle was automated by Auro CRM and this helped to lower the overall marketing costs.
- 25% Increase in Marketing ROIThe sales and marketing teams got a complete view of leads and prospects. They were successful in turning prospects into customers and helped in increasing the ROI.
Product Screens
Client Testimonials
Brainvire has excellent project management skills, accommodating, transparent, organized, and intuitive. Their deliverables were accurate and visually appealing throughout the ongoing relationship.
Kevin Harward
Founder - Intermountain Hearing SolutionPowered by Clutch
224 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
