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Magento – Auro CRM Integration: Brainvire Improves the Lead Conversion Rates of a Leader in Hearing Aid Technology by 284%
Tech Stack
AuroCRM
Magento 2 Community
About Client
The client is a prominent name in audiology and provides state-of-the-art hearing aid solutions. Their team of specialists works closely to diagnose hearing loss and provides tailored solutions to suit the lifestyle of patients. They partnered with Brainvire for the development of a feature-rich eCommerce portal with CRM backend.
About Product
Brainvire’s team chose the Community Edition (CE) of Magento to develop the eCommerce portal due to its flexibility and enthralling look. The team gave prime importance to inventory management, site design, shipping methods, and payment gateways. The online store was integrated with Auro CRM - Brainvire’s flagship product for the eCommerce industry - with the help of bi-directional APIs. Sales representatives were able to track potential leads, manage quotes, analyze bounce rates and get a 360-degree view of customers’ shopping journey. They also gained greater visibility into the upsell, cross-sell, and renewal opportunities in the customer portfolio and witnessed an increase in repeatable sales.
Magento-CRM Integration
The Magento store had to be integrated with Auro CRM in the backend.
The integration was achieved by developing bi-directional APIs that could synchronize the data between two independent platforms in real time.
Solution
The Challenges
Result
- Lead Conversion Rates Improved by 284%
Sales representatives were able to capture potential leads effortlessly and boosted their conversion rates by 284%.
- 26% Improvement in Customer Retention Rates
The teams can proactively monitor risky accounts and present satisfied customers with new opportunities at the right time.
- Marketing Costs Reduced by 20%
The sales cycle was automated by Auro CRM and this helped to lower the overall marketing costs.
- 25% Increase in Marketing ROI
The sales and marketing teams got a complete view of leads and prospects. They were successful in turning prospects into customers and helped in increasing the ROI.
Product Screens
Client Testimonials
Brainvire was established as a valuable resource due to an attractive price, excellent project management, and transparency. They're accommodating and organized, and yield a proactive and intuitive approach. Deliverables have been accurate and visually appealing throughout the ongoing relationship.
