Home / Case Studies / At-Home DNA Testing Company
/ Case Study · Healthcare
An On-Demand Digital Platform for DNA Testing. 500 Genetic Diseases, Tested.
/ The engagement
A WooCommerce DNA Testing Platform with Split Orders.
An on-demand platform where users order at-home DNA test kits, complete the test, and ship the kit back for processing, after which the client schedules a physician visit based on the results. Brainvire built it on WooCommerce with API integrations, dynamic questionnaires, split-order handling, and reliable third-party shipping so DNA stays undamaged in transit.
/ About the client
The client is a leader in DNA testing that manufactures premium at-home DNA test kits, with a vision to educate, empower, and enable people to make well-informed decisions about diagnosing genetic diseases. It partnered with Brainvire to put its kits in every household.
Brainvire built a platform where users order a kit, complete the test at home, and ship it back for processing, after which the client schedules a physician visit based on the results. It helps lower the incidence of cancers and reveals harmful genetic traits through DNA mapping.
/ The approach
Design, architecture, and features, shipped as one program.
Processes wired in
The platform ran on many external processes, so the team studied the third-party documentation and carried out an in-depth analysis to develop and integrate the required APIs.
Patient history captured
The system had to gather patient history, so the team created dynamic forms with configurable fields shown to a user during registration.
Split between users
A main order sometimes belonged to two people, so the team customized WooCommerce to split the main order into multiple sub-orders.
DNA kept intact
DNA is susceptible to damage in transit, so the team linked the portal to reliable third-party shipping services by API so shipments stay foolproof.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
API integration
The platform required the integration of multiple APIs to carry out its processes smoothly. The team studied the third-party documentation and carried out an in-depth analysis to develop and integrate the APIs.
Questionnaire management
The system had to generate a questionnaire of relevant questions to learn a patient's history. We created dynamic forms with configurable fields shown to users during the registration process.
Management of split orders
The system had to split a main order between two different users and generate multiple sub-orders. We used WooCommerce to customize the split-order functionality in the portal.
Shipping management
The shipping service had to be foolproof, since DNA is susceptible to damage during transportation. We used APIs to link the digital portal with reliable third-party shipping services.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Test Selection
/03Questionnaire
/04Order
/05Kit
/06Results/ The results
What changed, in numbers.
/ Next step
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