Tech Stack
- .Net core
- Amazon Web Server
- Microsoft Development
- PHP
- React Native
- REST API
About Client
The client is a leader in the crypto-gaming industry and has pioneered the idea of ‘Pay-to-Play’ games. It gives professional gamers an opportunity to play their favorite games online and earn rewards, including cash, gift cards from major brands and crypto tokens.
About Product
The client approached Brainvire to outline a pre-launch digital marketing blueprint for its platform. They wanted to reach out to the target audience and establish a deeper connection with them. Brainvire’s digital marketers adopted a viral marketing strategy and used Kickoff Labs for the same. The outreach marketing was done by means of guest blogs and Quora. Referrals and brand promotion were encouraged to reward potential users with exciting bonus points.
New Platform
Promoting a platform that is yet to be launched was a major challenge.
The team built the strategy around the core concept of this platform i.e. Pay-to-Play and made it go viral.
Solution
The Challenges
Result
- 400+ Leads in Two MonthsThe platform received 400+ leads through the marketing campaigns.
- Increase in User EngagementThe landing page created by Brainvire increased the users’ engagement with the gaming platform.
- Delivering Value to Potential GamersBrainvire has created exciting contests and offers wherein interested gamers can earn bonus crypto tokens by signing up on the platform before launch.
- Exceptional Storytelling with Content MarketingThe central idea of this platform resonated well with the target audience through guest posts and Quora.