Home » Case Study » A Bespoke Health and Fitness Application for Women
Mobile App Development
MYSQL Server

About Client

Client is the weight loss and fitness solutions provider offering research-based health and fitness formulas for women. They are the creators of an esteemed brand of women’s health and fitness products that are uniquely blended with plant-based compounds that help to burn out the excess body fat at a faster rate. The company offers nutrition, knowledge and support to ensure complete body fitness of women.

Business Challenges

It’s the need of the hour to go mobile. Majority of the people today prefer to browse and buy products right from their mobile devices. Hence, mobile apps can open up good opportunities for the enterprises looking to engage more customers and sales for their business. Being aware of the present scenario, client also wanted to adapt the mobility solution for their business. They wanted to build a health and fitness mobile application to provide the most effective fitness formulas for women who desire for a fit and amazing body shape. They wanted to build an application that can suggest diet and fitness formulas to both fat and lean women so that they can easily put off or put on their weight according to a custom diet and exercise schedule.


Understanding the client’s requirements to increase customer engagement for their business through mobile apps, Brainvire developed a cross-platform mobile application which can be easily accessed by the large group of users available on both the Android as well as iPhone devices. The company developed a feature-rich Android and iPhone fitness app for women with completely customized features as desired by the client. The health and fitness mobile app for women was based on the latest technologies like Phone gap, Cordova, LAMP stack and AngularJS and a responsive UI was developed which can fit well in all mobile device screen resolutions and sizes.


  • Daily activity tracking that enables users to get information of time of their workout activities, calories burnt in a day etc.
  • Users can set up their activity goals to achieve their target fitness levels within specific time period
  • User profile management and easy sign-up with personal details like height, weight and much more
  • Social media integration so that users can post about their fitness goal achievements or any other fitness information on social media channels.
  • App provides a custom diet plan or fitness plan to the user based on his/her fitness goal
  • Exercise activity tracking to keep a track of the workout speed, time and average workout pace of the user
  • Diet tracking feature to help user manage his daily diet according to his fitness or weight goals
  • Diet plan or fitness plan customization to allow users to get on with their fitness goals easily and according to their convenience
  • Responsive mobile application that is fully compatible with all Android and iOS devices with UIs of different screen resolutions and sizes


  • Guilt Free Meal Locator implementation to help users locate restaurants in surrounding locations
  • Tracking progress and performance of the users to know about the weight lost or gained by them in a specific period of time
  • Automated diet plan and work out suggestions to the users as soon as they sign up with their height and weight credentials.
  • Implementation of the measurements and recipes uploading feature