A Leading Home Décor And Furniture Brand
Brainvire Powers PanHomes’ E-Commerce Evolution with Adobe Commerce Cloud and Odoo ERP Integration
About Project
PanHomes is a leading home décor and furniture brand in the Middle East, with a strong presence in the UAE, Qatar, Oman, and Saudi Arabia. As part of a larger retail group, PanHomes operates across physical stores and digital platforms. The brand recently upgraded its eCommerce platform to Adobe Commerce, enabling greater scalability and delivering a seamless omnichannel experience for its diverse customer base.
Home Décor Furniture Brand
BusinessMiddle East
Location
Business Goal
The goal of the PanHomes project was to future-proof their e-commerce ecosystem by migrating from Magento Open Source to Adobe Commerce. We aimed to enhance scalability, performance, and personalization through multi-website development, Hyvä theme integration, and bi-directional Odoo ERP syncing. We also implemented a custom CMS, a tailored MSI module, and integrations with Magento BI and MoEngage for data-driven, omnichannel engagement.
Project Highlights
- Comprehensive Web Development
- UI/UX Design Services
- Mobile App Development
- Digital Marketing Solutions
- ERP Integration and Implementation
- Magento to Adobe Migration
- Omnichannel Retail Solutions
Enhanced Features
Key Challenges
Slow Front-End Performance
The outdated front-end caused slow load times and failed to engage users effectively.
Complex Back-End Management
Fragmented back-end systems increased complexity and added to operational costs.
Personalized User Experience
Delivering tailored online experiences to meet diverse customer preferences was challenging.
Legacy System Migration
Migrating legacy systems to Adobe Commerce smoothly within strict deadlines posed difficulties.
Our Solutions
Enhanced Front-End Performance with Hyvä Theme
We integrated the Hyvä theme to enhance front-end performance, optimizing the site’s speed and responsiveness. This allowed us to create a smoother and faster browsing experience, reducing load times and improving overall user satisfaction. Additionally, we implemented AI-based search to deliver more accurate and relevant product searches, further enhancing the user experience. These solutions ensured a seamless, fast, and intelligent browsing journey, driving engagement and customer retention on the platform.
Migration to Adobe Commerce with Odoo ERP
We successfully migrated the platform to Adobe Commerce Cloud, integrating it with Odoo ERP to centralize operations. This streamlined the backend management, reducing complexity and improving operational efficiency. The server maintenance and associated costs were managed under the Adobe Commerce license, ensuring smooth ongoing operations. This migration allowed the brand to scale effectively across multiple regions, providing a more robust, unified solution for managing customer data, orders, and inventory, all within a single platform.
Custom CMS and Personalized Content Delivery
We developed a custom CMS tool tailored to the client’s content workflows, making content management seamless and intuitive. We also integrated Adobe’s Customer Segmentation module, enabling personalized content delivery based on user behavior and demographics. To further optimize the shopping experience, we implemented Adobe Sensei’s AI-powered product recommendation engine, automating customized suggestions. This drove higher user engagement by offering relevant product recommendations, increasing conversion rates, and improving overall customer satisfaction on the e-commerce platform.
Efficient Project Delivery Through Strategic Planning
We prioritized detailed requirement documentation at the start to meet tight project deadlines, ensuring clarity and alignment across all stakeholders. We initiated the design phase in parallel with development, allowing us to fast-track progress. Cross-functional teams were strategically divided to work on different integrations and implementation tasks simultaneously, ensuring all components moved forward without delays. This collaborative approach maximized efficiency, minimized risks, and allowed us to deliver the project on time while maintaining high quality.
Our Approach
We followed a strategic approach with detailed pre-sale planning, early design initiation, incremental development, and parallel execution to accelerate timelines, reduce risks, and ensure efficient project delivery without delays.
Discovery
Initiation
Incremental
Parallelism
Technology Stack
Front-end Technologies
Flutter
Back-end Technologies
Flutter
Server
Flutter
Database
Flutter
Third-Party Tools
Flutter
Project Management Tools
Flutter
Payment Gateway
Flutter
Analytics and Monitoring Tools
Flutter
Key Results
Improved Site Performance
Lighthouse scores turned green, improving speed and boosting AOV with smarter, faster search results.Reduced IT Overhead
Adobe Cloud cut IT overhead, enabled scalability, and offered predictable infrastructure costs.Enhanced Customer Engagement
AI content and recommendations increased AOV, reduced bounce rates, and improved customer targeting.Accelerated Project Delivery
Concurrent workflows improved delivery speed, reduced risks, and ensured timely go-live with team alignment.
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