Home / Case Studies / Online Video Shopping Platform
/ Case Study · Retail
An Adobe Solution to Empower an Ecommerce Business. Headless Speed for 300K+ Products.
/ The engagement
A Headless Adobe Commerce Build for a Video Shopping Platform.
The Asia Pacific client runs an online video shopping platform with thousands of lifestyle products, from home to skincare to health and wellness. Brainvire, a certified Adobe Commerce cloud expert, delivered headless architecture with a PWA built on CED Commerce, advanced marketing campaigns, and an AI recommendation engine, managing 300K-plus products.
/ About the client
Based in the Asia Pacific region, the client runs a leading online video shopping platform with products that range from home to skincare to health and wellness. Its ecommerce business is thriving, and with thousands of products on the website it wanted a robust platform like Adobe to raise quality.
The platform serves a vast audience with diverse lifestyle products, so it chose Brainvire, a certified Adobe Commerce cloud expert, to fix its pain points and improve speed and performance. Through an Adobe ecommerce solution integrated with a PWA on CED Commerce, the team delivered a highly customized headless architecture.
/ The approach
Design, architecture, and features, shipped as one program.
Backend at scale
Managing thousands of products on one platform was heavy, so the team went headless and separated the frontend from the backend to run all commerce functionality cleanly.
App-like on mobile
Mobile users needed a better experience, so the team built a PWA on CED Commerce that is smaller and faster than a native app and fits the headless architecture.
More customers
The brand needed to acquire and retain customers, so the team ran effective paid campaigns that lifted traffic, while faster speed kept users coming back.
AI that predicts
Shoppers wanted relevant products, so the team integrated an AI recommendation engine with machine learning that predicts choices from shopping history.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Going headless
Thousands of products had to run on a single platform. The team suggested going headless, and a headless architecture removed the frontend presentation layer from the backend to manage all commerce functionality.
Enhance user experience
The brand wanted a better experience for mobile users. A PWA built with CED Commerce is smaller and faster than a native app, gives an app-like experience, and uses headless architecture that fits the brand's vision.
Advanced marketing campaign
The brand needed advanced marketing to retain and acquire customers. Effective paid campaigns lifted website traffic and brought in new customers, and improved speed and performance kept the experience convenient.
Recommendation engine
The brand wanted product recommendations tuned to purchase and search history. An AI recommendation engine with machine learning analyzes and predicts user choices and offers relevant suggestions from shopping history.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Catalog
/03PWA View
/04Recommendations
/05Checkout/ The results
What changed, in numbers.
/ Next step
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