Adobe Professionals Develops End-to-End Solution to Empower eCommerce Business
Tech Stack
ADOBE-COMMERCE-CLOUD
AWS
CCAvenue
Ced Commerce
Jira
MoEngage
NextJS
NodeJS
ReactJs
About Client
Based in the Asia Pacific region, the client is a leading online video shopping platform that offers an array of products that range from Home to Skincare to Health and Wellness and many more for all the shopping lovers. As a result, the eCommerce business is thriving. However, with thousands of products on the website, they wanted a robust platform like Adobe to enhance the website quality.
About Product
The eCommerce platform caters to a vast audience with diverse lifestyle products. Therefore, they sought out Brainvire as our Certified Adobe Commerce cloud expert to streamline their current pain points and improvise the Speed and Performance of their existing website. As a result, Brainers apprehended their business necessities and, through Adobe ecommerce solution integrated with PWA (CED Commerce), provided highly customized Headless architecture for custom ecommerce functionalities.
before
The Challenges
before-ring
Going Headless
Manage thousands of products on a single platform.
For managing the backend of the thousands of products on the one commerce
website, we suggested the client to go headless. With the Headless Architecture,
our experts eliminated the frontend presentation layer from the backend to
manage all commerce functionality.
Solution
The Challenges
Recommendation Engine:
Product recommendations as per purchase and search history.
Our experts integrated an AI-based recommendation system with a standard of machine learning algorithms; we used them to analyze and predict the users' choices and offer relevant suggestions to users according to their shopping history.
Going Headless
Manage thousands of products on a single platform.
For managing the backend of the thousands of products on the one commerce website, we suggested the client to go headless. With the Headless Architecture, our experts eliminated the frontend presentation layer from the backend to manage all commerce functionality.
Enhance User Experiance:
The brand wanted to improve user experiences for mobile users.
To benefit the mobile traffic in the digital space, we proposed the PWA site to the client as they are smaller and faster than native apps. We used CED Commerce to create a PWA site to provide customers an enhanced app-like experience comprising the best and latest web. And PWAs use headless architecture, so it perfectly aligns with the brand’s vision to enhance the customer experience.
Advance Marketing Campaign:
To retain and acquire more customers, the brand needed advanced marketing.
We implemented the most effective marketing strategies for the eCommerce website to reach out to more customers. We ran a few paid campaigns for the promotions, which led them to increase their website traffic by acquiring more new customers. And as the website’s speed and performance enhanced, the user experience became more convenient and retained the customers more frequently.
Recommendation Engine:
Product recommendations as per purchase and search history.
Our experts integrated an AI-based recommendation system with a standard of machine learning algorithms; we used them to analyze and predict the users' choices and offer relevant suggestions to users according to their shopping history.
Going Headless
Manage thousands of products on a single platform.
For managing the backend of the thousands of products on the one commerce website, we suggested the client to go headless. With the Headless Architecture, our experts eliminated the frontend presentation layer from the backend to manage all commerce functionality.
Enhance User Experiance:
The brand wanted to improve user experiences for mobile users.
To benefit the mobile traffic in the digital space, we proposed the PWA site to the client as they are smaller and faster than native apps. We used CED Commerce to create a PWA site to provide customers an enhanced app-like experience comprising the best and latest web. And PWAs use headless architecture, so it perfectly aligns with the brand’s vision to enhance the customer experience.
Advance Marketing Campaign:
To retain and acquire more customers, the brand needed advanced marketing.
We implemented the most effective marketing strategies for the eCommerce website to reach out to more customers. We ran a few paid campaigns for the promotions, which led them to increase their website traffic by acquiring more new customers. And as the website’s speed and performance enhanced, the user experience became more convenient and retained the customers more frequently.
Recommendation Engine:
Product recommendations as per purchase and search history.
Our experts integrated an AI-based recommendation system with a standard of machine learning algorithms; we used them to analyze and predict the users' choices and offer relevant suggestions to users according to their shopping history.
Result
300K+ Product Management
The brand can manage more than 300K products and a seamless omnichannel experience with headless architecture.
PWA Mobile-Like Experience
The experience of PWA is similar to native apps as it has a responsive interface, is cost-effective, has no installation, and is highly secure.
Increased Website Traffic
With advanced and most effective marketing campaigns, we were able to drive more customers to the site.
Personalized Customer Experience
With the commerce custom functionalities, the seller is able to provide personalized functions to cater to their targeted audience.
Product Screens
Client Testimonials
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”