About Project
The brand is a leading internet connectivity provider in North America, dedicated to enhancing digital accessibility. With a mission to bring high-speed internet to millions of homes, BSRB offers uninterrupted connectivity solutions for streaming, gaming, and remote work, ensuring seamless experiences across digital platforms.
Telecom Sector
BusinessNorth America
Location
Business Goal
We aimed to enhance our digital presence by implementing AEM solutions that streamline content management, optimize SEO, and personalize user experiences for improved audience engagement and business efficiency.
Project Highlights
- AEM Template and Component Configuration
- Centralized Digital Asset Management
- Personalized User Experiences
- SEO Optimization Services
- Enhanced UI/UX
Key Challenges and Solutions
SEO Metadata Management
SEO Optimization to Improve Search Visibility
We enabled metadata management within AEM, allowing content authors to optimize web pages for SEO. This improved their content’s search engine ranking and discoverability.
Scattered Media Assets
Streamlined a Centralized Digital Asset Repository
We established a centralized digital asset repository within AEM, which stores and manages assets like images and videos, optimizing them for various devices and channels.
Personalization and Targeting
Audience Segmentation and Personalization
We implemented audience segmentation and rules-based personalization features to deliver tailored content experiences based on user data. A/B testing ensured optimal engagement.
Security and Compliance
Seamless Role-Based Access Control
We introduced role-based access control to ensure proper governance and security by assigning permissions based on the team’s roles, ensuring compliance with internal policies.
Our Approach
We followed a systematic approach to provide seamless AEM integration, ensuring efficient content management and user engagement optimization.
Customization
Content
Integration
Personalization
Technology Stack
Front end tech
Adobe Experience Manager
Back end tech
Adobe Experience Manager
Server
Adobe Experience Manager
Cloud/AWS solution
Adobe Experience Manager
Key Results
SEO Enhancement
We significantly boosted the site's rankings and visibility by leveraging AEM's metadata capabilities.Centralized Asset Repository
We eliminated asset duplication and streamlined asset management, providing easy access for members.Improved Personalization Targeting
Our A/B testing approach resulted in highly relevant user experiences and increased engagement rates.Enhanced Content Security
Role-based control and compliance ensured that only authorized users could access sensitive content.
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