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Augmented Reality App Skyrocketed Furniture Business Revenues to 67%
Tech Stack
Android
AR Rality
IOS
unity
About Client
The client owns a quite big furniture business in the USA and has the strong ecommerce presence on the globe. When the world is transforming at a rapid rate, how can a furniture business stay behind! To capture the customers’ engagement one hundred percent, they come up with various solutions towards providing personalized experiences to the customers. Brainvire was approached to create an Augmented Reality driven application where a customer can seamlessly visualize their living room and get the feel at one’s home by utilizing the available assets via the application. To stay ahead in the competition, big brands come up with exclusivity solutions to gain more customers
About Product
Brainvire created an entirely unique furniture showcase mobile app that transformed the furniture shopping experience totally. This AR-driven app empowers the customer to virtually visualize their home premise before making a purchase. Setting up the 3D view of the room allows the customer to have a live experience of the own premise. The application displays the look & fill with the selected furniture in the 3D sight. The customers will have a perfect idea about how their potential buys would look in their premise. The application is also equipped with multiple object rendering and 360-degree rotation through the touchscreen. This means that the customer can take a walk around the object and view it from different angles. Plus, the customer can select more than one furniture products to have a feel of an overall room décor. Furthermore, the customer can rotate the furniture object anywhere in the room with touchscreen functionality. In addition to that, the customer can move out of the room in reality and have a perfect Ariel view to determining the furniture choices.
Selection of Best AR from multiple choices
Since many AR engines are available in the arena, to select the best AR engine that matches the project need was a crucial task. The application demanded the generation of the room view as per the user-given dimensions as well as with the help of a real camera. Moreover, the client wanted the application to be presented on iOS and Android both.
After analyzing the features of each AR engine, the Brainvire team finally came to a conclusion to utilize the Unity 3D engine in the application. The unique thing about Unity 3D is that it’s a cross-platform engine and supports the most of the VR SDKs. It’s equipped with the simple code functionality to develop, customize and enhance any mobile application seamlessly. It was the best choice for the project because it’s equipped with the latest immersive technologies.
Solution
The Challenges
Result
- Personalized Shopping Experience To Customers
No more boring furniture showcase, direct furniture showcase in a living room
- 78% Boost To Customer Engagement
Rich AR Driven shopping experience engaged the customers on the quite higher scale.
- Increased Purchase Chances
Happy with the product showcase, the likely chances of purchase increased significantly
- Revenues Rose To 67% Than Before
Personalized shopping experience drove the revenues to 67% more
Client Testimonials
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
