Home » Case Study » B2C Magento eCommerce Store for Fashion Retail Industry
Magento 1.9.x
Zend Framework
MYSQL Server

About Client

Client owns a fashion and lifestyle products retail business, a public company offering contemporary collection of men’s and women’s fashion clothing and accessories. The company represents the India’s iconic fashion brand that is continuously evolving with beautiful garment designs, new categories of fashion apparels and the latest range of fashion accessories for men and women.

Business Challenges

Today, internet is the first place where consumers search for vendors and products related information they want to buy. People are now preferring to buy products online right from their devices rather than going to the stores for shopping. Therefore, internet offers a big opportunity for the retailers to make their business available to their customers exactly when they are searching for them, while online presence allows them to stay up with the competition and can enhance their reachability.
Hence, client wanted to develop an online store where they can promote and sell their fashion apparels and accessories through the largest group of internet users. They wanted to provide easy and significant online shopping experiences to their customers through features like order tracking, easy returns and much more.


Understanding the client’s needs to go online with an ecommerce website, Brainvire developed a fully-featured and a compelling Magento based B2C ecommerce store for them. The ecommerce store was developed with an engaging UI/UX design was developed to provide easy and significant shopping experiences to the customers. A bespoke Magento ecommerce website with all customized features as desired by the client.


  • User friendly interface design to enable easy product browsing and shopping experiences for the customers
  • Easy to add, update, edit and delete products on the store
  • Hassle-free product category and product fields management
  • Enable easy product search for the customers through simplified navigation and implementation of breadcrumbs
  • Showing up the new, bestselling and trending products on the home page to enable customers get their hands on the best and new products of the store easily
  • Easy orders, order status and discounts management
  • Multiple payment gateway integration to allow customers pay conveniently for the purchase
  • Easy report generation to enable better analysis of the business
  • Implementations of single page checkout process to provide easy shopping experiences for the customers
  • Magento SAP integration for efficient orders, inventory and product synchronization
  • Magento marketplace integration for automated order, product and inventory synchronization with top marketplaces like Flipkart, Amazon and Snapdeal


Development and management of a high performance ecommerce website which can handle a very high traffic with over a thousand transactions a day without effecting its speed or performance.