Firearms eCommerce
Streamlined Platform Transition for a Firearms Dealer to BigCommerce
About Project
With over 30 years of experience in the firearms industry, the brand stands out for its extensive selection of new, used, and rare firearms. Its knowledgeable team is committed to ensuring a seamless online shopping experience, guiding customers through every step of the purchasing process. The brand believes in fostering strong relationships with its clients, treating them like family, and prioritizing their needs.
Firearms eCommerce
BusinessNorth America
Location
Business Goal
We aimed to enhance user experience by improving navigation, speeding up product search, and offering an intuitive, easy-to-use interface. Additionally, we streamlined backend operations for more efficient product and order management, reducing manual tasks.
Project Highlights
- eCommerce Firearms Shop
- BigCommerce Platform Development
- eCommerce Solution
- Simplified SEO Management
- User-Centric Design
UI/UX Enhancement
Key Challenges
Limitations of CMS
Data was previously managed using Fusion CMS, which restricted our ability to modify the platform.
Split Domain Issue
Split between a primary domain and a subdomain, complicated user navigation.
Custom Tagging
Custom tagging was not commonly found in standard eCommerce platforms and required development.
Platform Limitation
The BigCommerce platform faced challenges showcasing out-of-stock or older products in sale banners.
Our Solutions
Smooth Migration to BigCommerce Platform
We successfully migrated the client’s data from Fusion CMS to BigCommerce, consolidating all customer and website data onto a single platform. We have rebuilt the entire website on this platform, eliminating the need for Fusion CMS. Consolidating all data in one location simplifies operations and enhances efficiency.
Domain Consolidation for Unified Experience
We removed the subdomain and redirected its URL to the main domain. The subdomain’s content has been integrated into the primary domain for a streamlined and unified website experience. The website has been consolidated into a single domain, benefiting users and the associated team by simplifying navigation and management.
Custom Development and API Integration
We have implemented this unique tagging system through custom development using custom.js and API integrations. This approach allows us to automatically apply the “Just In” tag to products for seven days after restocking, explicitly tailored to the client’s requirements. We created features such as new product category filters for ‘CALIBER’ and ‘PRICE RANGE.
Streamlined Customizable Product Slider
We developed a custom product slider that is fully editable from the backend using a custom widget. It is designed to be highly customizable and allows the client to manage banners directly from the admin panel. They can easily add any product to any banner, regardless of its stock status or the duration of the uploaded product, thus bypassing BigCommerce’s restrictions.
Our Approach
Our approach included seamless integration with BigCommerce, improved SEO, an optimized UI/UX design for enhanced usability, and advanced custom development with widgets and APIs for increased platform control.
Integration
Features
Design
Development
Technology Stack
Front-end Tech
HTML
CSS 3
SAAS
ReactJs
Back-end Tech
HTML
CSS 3
SAAS
ReactJs
Server
HTML
CSS 3
SAAS
ReactJs
Third-party Tools
HTML
CSS 3
SAAS
ReactJs
Project Management Tools
HTML
CSS 3
SAAS
ReactJs
Payment Gateway
HTML
CSS 3
SAAS
ReactJs
Key Results
Streamlined Data Management
Transitioning to BigCommerce allowed centralized customer and data management, boosting efficiency.Unified Website Structure
By consolidating the website into a single domain, we simplified navigation and improved SEO.Enhanced Product Visibility
The custom tagging system increased product visibility for newly restocked items, facilitating better engagement.Optimized Banner Control
The custom product slider allowed for complete control over which products were featured.
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