Home / Case Studies / Firearms eCommerce
/ Case Study · Retail
Firearms eCommerce
/ The engagement
We created an intuitive and seamless shopping experience for users looking to buy firearms, ammunition, and…
/ What stood in the way
Four challenges, engineered through.
Select a challenge to see how it shaped the build.
/01Limitations of CMS→
/02Split Domain Issue→
/03Custom Tagging→
/04Platform Limitation→
Limitations of CMS
Data was previously managed using Fusion CMS, which restricted our ability to modify the platform.
Split Domain Issue
Split between a primary domain and a subdomain, complicated user navigation.
Custom Tagging
Custom tagging was not commonly found in standard eCommerce platforms and required development.
Platform Limitation
The BigCommerce platform faced challenges showcasing out-of-stock or older products in sale banners.
/ The results
What changed.
Streamlined Data ManagementTransitioning to BigCommerce allowed centralized customer and data management, boosting efficiency.
Unified Website StructureBy consolidating the website into a single domain, we simplified navigation and improved SEO.
Enhanced Product VisibilityThe custom tagging system increased product visibility for newly restocked items, facilitating better engagement.
Optimized Banner ControlThe custom product slider allowed for complete control over which products were featured.
/ Technology stack
HTMLCSS 3SAASReactJsBigCommerce serverKlaviyoAzure DevOpsAuthorize.Net
/ Related work
