Virtual Reality (VR) is highly advanced technology that provides an immersive environment that a user believes it’s true and forgets the actual reality. As per the blog post of Thomas Husson, VP & Principal Analyst at Forrester“In the next decade, we believe that unlike any channel to date, VR will offer highly immersive and intimate experiences with a future integrated with social and IoT.”
Gen Z wants to gain a real experience before actually opting for it.Whether it’s a vintage watch or a new Google glasses, Gen Z demands the ‘try now & pay later’ offer. The virtual reality (VR) development offers them that experience. They feel more connected to the brand through the immersive experience. It solely depends on the product marketers to provide them that personalized memory they are looking for. The likely chances of buying the product or a service become more with the kind of personalized experience they are provided. The games like Pokémon Go attracts them a lot because the game offers something unique while connected to the reality. For example, once the application named Pencils of Promise was developed to make the attendees navigate through the school classrooms of Ghana. Being at the different location, the attendees could experience the situation of the children of Ghana. As a result, the community was given more donation to improve the situation much better. Without the experience, the collection would be quite different. So this is the impact of VR.
Gen Z Is More Social Than AncestorsThrough social media, emails and especially smartphones, Gen Z stay connected to any acquaintance came with direct or an indirect contact. They want to establish a strong bond with the community and look forward to diving deeper into it. Nowadays corporate companies are also providing the VR development based environment to them to understand the work premises and the situation better. For example, a county, a farm or a forest is created virtually to make the employees feel connected to the environment and contribute more towards the work.
Gen Z isn’t stereotype and doesn’t like to be typecast at all.Gen Z is more open and doesn’t like to be boxed into categories. These people are more experience oriented and try newer and innovative concepts available in the market. The marketers need to come up with the strategies that don’t typecast them and yet targets the mass. Virtual Reality (VR) based approach is something that once developed provide a personalized experience to all. It itself if more highly creative and engaging approach. In fact, this one solution can target all age audience right from Gen Z and Gen Y, Millennials to Baby boomers.