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/ Case Study · Retail
A Robust Multi-Company Back-End System. Odoo and Magento, Marketing Included.
/ The engagement
An Odoo Multi-Company Back End with Marketing Automation.
The client operates as a marketplace that lists its clients' products, manages influencers, and runs a subsidiary for product packaging. Brainvire built a robust Odoo back end for a multi-company environment with marketing automation over email and SMS, social media marketing, sales and purchase management, CRM, and inventory, integrated seamlessly with the Magento website and marketplace.
/ About the client
The client operates as a marketplace, listing its clients' products, managing influencers, and overseeing a subsidiary company that specializes in product packaging solutions for its customers.
The brand sought a robust back-end system in a multi-company environment, offering marketing automation through email and SMS, social media marketing, sales and purchase management, CRM, and inventory management. It also required seamless Odoo integration with the Magento website and its marketplace.
/ The approach
Design, architecture, and features, shipped as one program.
B2C meets ERP
Marketplace integration raised issues around navigation, product search, rich listings, and customer-specific pricing, so research and development delivered a streamlined B2C and Odoo configuration.
Gifting, configured
Configuring gifting and non-gifting products in the Odoo back end was complex, so the team located the right module and field and customized it for greater flexibility.
Managed in Odoo
Influencer functionality was a crucial challenge, so the team used Odoo's customizability to determine the essential features and manage the configuration process.
Every channel covered
Marketing had to span multiple social platforms, so third-party Odoo modules let users manage activity across Facebook, Instagram, LinkedIn, and more.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Navigating ERP integration
B2C marketplace integration brought challenges in navigation, product search, rich listings, and customer-specific pricing. Through extensive research and development the team integrated the B2C platform and Odoo systems, drawing on prior projects to deliver a streamlined, efficient configuration.
Configuring gifting products
Configuring gifting and non-gifting products in Odoo's back end was a challenge. The team located the module and field where users configure, create, and edit both options, and with R and D support customized the field in the Odoo back end for greater flexibility.
Influencer functionality
Influencer functionality in Odoo ERP presented a crucial challenge. Odoo's high customizability let the team identify the optimal use of that functionality, determine the essential features, and manage the configuration process.
Multi-channel marketing
Comprehensive marketing across multiple social media platforms was needed. The team explored Odoo-specific extensions for marketing operations, so users manage activity across Facebook, Instagram, LinkedIn, and more through third-party modules.
/ Product screens
The delivered experience.
The interface people actually use.
/01Dashboard
/02Products
/03Marketing
/04Influencers
/05Reports/ The results
What changed, in numbers.
/ Next step
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