Robust Multi-Company Back-End System with Marketing Automation and Integration
About
The client operates as a marketplace, listing their clients' products, managing influencers, and overseeing their subsidiary company specializing in product packaging solutions for their customers.
Project Highlights
The brand seeks a robust back-end system in a multi-company environment, offering marketing automation through email and SMS, social media marketing, sales and purchase management, CRM, and inventory management functionalities. Additionally, it requires seamless odoo integration with the Magento website and its marketplace.
The Challenges
- Navigating ERP Integration:B2C Marketplace integration challenges include navigation, product search, rich listings, and customer-specific pricing.
- Overcoming Organizational Silos:Configuring gifting and non-gifting products in Odoo's backend system.
- Transformative Leadership:Influencer functionality in Odoo ERP presents a crucial project challenge.
- Inadequate ERP Security:Comprehensive marketing across multiple social media platforms and channels.
Tech Stack
Odoo
Azure DevOps
Magento
Result
Streamlined Solution Success
Seamless B2C integration is achieved through intricate technical configuration complexities.Data Triumph ERP
Customize and enhance the configuration of gifting and non-gifting products based on client needs.Optimized Project Success
Our solution empowers the client to manage Influencer functionalities in the Odoo backend efficiently, ensuring flexible and streamlined operations.Customer-Centric Data Governance
Integrate social media platforms with Odoo Marketing modules for comprehensive marketing management.
