Portal Enhancement Creates Delightful User Experience for JewellersKart
About
JewellersKart helps jewelers to digitize their jewelry business. The Mumbai-based brand provides their jeweler clients with a professional and customized eCommerce website to publish their and the brand’s products. The client was unhappy with the portal developed by another vendor and wanted us to fix all the bugs to ensure smooth functioning for existing customers. After completing this initial phase, the client wanted to upgrade their front-end, back-end technology and create a micro-site builder where their clients can choose from the templates and customize for their website.
Project Highlights
The client wanted to leverage our Digital Solutions for Jewelry Business. Our experts took the project’s handover from the existing vendor and discussed the client’s expectations in great detail. Post this, we fixed the bugs in the website, created a clean back-end complying with the coding standards, and updated the UI/UX to give a new look to the website. In addition to this, we created templates that helped the admin customize the micro-sites’ look and designs. We also created Android and iOS apps as per the client’s requirements.
The Challenges
- Understanding the Existing SystemUnderstanding the existing system from the previous vendors and workflows and expectations from the client was a real challenge.
- Non-Compliance of Coding StandardsThe existing portal didn’t comply with the coding principles and standards. Moreover, the website used an old tech stack for the back-end portal.
- Outdated UI/UXThe outdated UI/UX was taking a toll on the website’s overall credibility and impact.
- Development of a Micro-site BuilderThe admin wasn’t able to customize the designs of the micro-sites. It meant that all the B2B users had a similar-looking website using the same template.
Tech Stack
Laravel
MongoDB
Angular
ReactJs
CCAvenue
Result
Bug-free Website
Our experts fixed the existing bugs that led to several roadblocks in the smooth functioning of the website and expanding the development capabilities. Thus, it created a strong foundation for future development work.Enhanced User Experience
Updated tech stack resulted in boosting the page loading speed and improving the overall user experience. In addition, it created a positive image in the minds of potential clients and strengthened their decision to avail the brand’s services.Reduced Number of Clicks
The strategic placement of different website elements helped the users find what they were looking for in lesser clicks. It meant a significant reduction in the time of searching and an increased likelihood of availing the services.Unique Brand Identity
Giving a personalized look to the website helped in creating a unique identity for their brand. It further helped to create brand recall and helped clients to stand out from their competitors.
