IIFL: Cross-Platform App for One-Point Data Access
About
IIFL is a renowned financial services company in India that is trusted by over 25 lakh Indians. The company has been awarded by Euromoney as the Best Private Banking Services Pan India and has several such accolades to its account. The client wanted Financial Digital Transformation with the help of an app that would help the brokers, relationship managers, and franchisees have a clear view of all customers’ data in one place.
Project Highlights
The client reached out to us to build an app to facilitate the franchisees, brokers, and relationship managers of IIFL to manage their clients and their equity, commodities, currency, and mutual funds. In addition, IIFL wanted a single platform for all the financial advisors to effectively cater to their customers’ needs.
The Challenges
- Cross-platform AvailabilityMaking the app available across the web for desktop, mobile, and tablet users and ensuring its availability as Android and iOS applications called for a lot of work.
- Analytics for Financial AdvisorsThe client wanted a mechanism that enabled financial advisors using IIFL AAA to see where they stand and give them a bright possibility to grow.
- Diversity in Customer ProfileHandling the customer data was a challenging task for franchisees and relationship managers, given the volume of customers.
- User-behavior TrackingAnalyzing user behavior and its consequent effect on transactions was necessary to stay relevant and improve the quality of services.
Tech Stack
ionic
Angular
Zoho
Azure cloud
MySQL
CleverTap
Result
Easier Management of Funds
Cross-platform availability helped the franchisee and relationship managers of IIFL a great deal as they could manage all the transactions of their users, including funds and stocks, given the volume of customers, handling without making much effort.More Revenue for Financial Advisors
The ability to see a clear picture of where they are and get valuable insights on how to do better in their field acted as easy guiding steps for advisors and tremendously helped them boost their revenue.Reduced the Scope of Errors
A detailed view of the client’s vital information in easy-to-analyze graphs eliminated the need to view customer data from several sources, significantly reduced the scope of errors, and improved the quality of decision making.Consolidated View of Everything Crucial
Third-party integrations helped the client to capture market trends, track equity, commodity, mutual funds, currencies, and other crucial data in one place to shape their decisions.
