Cross Platform Loyalty Program Application to Manage Loyalty
About
The Indian-based client is firmly rooted in the field of alliances, coupons, and loyalty programs. They are running multiple ventures to expand the business. In order to extend services through robust technology platforms, the client has approached Brainvire for development of a cross-platform mobile app and m-commerce website. Loyalty programs are utilized by plenty of ecommerce owners and retail brands to increase the customer base. With such purpose, client aims to provide plug-and-play loyalty rewards management platform for retailers.
Project Highlights
Loyalty programs are structured and organized marketing strategy which is used by the majority of the merchants to encourage the customers. Retail brands are widely using loyalty programs to appeal customers for making a purchase with them. The client required to develop one cross-platform app that works regardless of the devices’ platform and m-commerce website which allows users to shop, avail offers, manage various loyalty programs and redeem coupons through one single app
The purpose was to develop a Loyalty Platform with Mobile Application compatibility with all the mobile devices like iPhone, iPad, & Android and a mobile website. The final aim is to manage loyalty or customer retention programs from all or selected merchants.
The Challenges
- Managing Dynamic Fields of the ApplicationIn order to manage dynamicity of the website, developers had to deal with dynamic fields which were a challenge for them as it involved real-time data management. To deal with animation for card swapping was a huge challenge for developers.
- Challenge: Integration with SAP ERP and Other Third Party SystemsIn order to gain insights into the critical business processes, SAP ERP integration helps to determine real-time requirements and helps to create new business models. Maintaining the smoother functioning of websites while integrating the system with SAP ERP and third-party modules was an obstacle for developers.
- Application Integration with POS SystemPoint of sale system is an essential and structured tool for retailers. By managing key modules of your business including sales, customers, and inventory, POS systems are widely used to simplify the retail business. The client asked for smoother integration of app with POS system without affecting the performance of existing modules.
- Harmonizing the simultaneous execution of various integrated featuresAttractive user-interface plays a vital role in the success of any web or mobile app. With many integrated features, the application should execute all functions and able to give the desired output. Eliminating complexity and harmonizing the parallel execution, the web and mobile platform should able to generate efficient output and handle the users’ request.
Tech Stack
Android
IOS
JavaScript
PHP
HTML5
Magento 2 Community
Result
Cross-platform functionality
The application is built for multiple platforms including iOS and AndroidEffective Storage and Maintenance
Implemented standard storage functionality and maintenance toolsAttractive User-Interface
Seamless user interface that appeals users to operateSAP ERP and 3rd- Party Integration
Integration of various 3rd party tools and SAP ERP to maintain the workflow
