Categories : Advertising, All, Case Study, Digital marketing, Retail / E-commerce
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Categories : Advertising, All, Case Study, Digital marketing, Retail / E-commerce
DownTown Pet Supply is an online store of pet products offering top quality dog and cat care products and pet supplies like food, grooming products, health and wellness products, clothing, toys, feeders and much more to meet various needs of the pets. Having a physical store located in USA and with nearly 10 years into pet products supply, the client has already developed a strong reputation for its pet products and serves its customers with a wide variety of choice allowing them to select from nearly 30 plus brands of the products. The dog and cat care products offered by the firm are readily accepted by the pet owners and are known for their exceptional quality and reasonable pricing in the global market.
The client had a website already developed to sell their products online. But anyhow this wasn’t a user friendly website nor did it rank in the search engine results. Hence, neither the client was able to draw organic visitors to the website nor the sales were projected from it. So, the client wanted to improve their website. They wanted to improve its performance in terms of its loading time, visibility in search engines and also user friendliness. They required to improve organic traffic to their website which can ultimately get them better business and hence, they wanted their website to rank top in the search engine results.
It did not take long for the Brainvire’s digital marketing team to analyze the website, its competitors, performance, search engine friendliness and its loop holes that prevented it from ranking high in top SERPs and from attracting the social and organic traffic. Hence, the team planned an effective strategy with the following activities to be executed for the success in the project.
