Categories : Advertising, All, Case Study, Digital Marketing, Retail / E-commerce
About Client
DownTown Pet Supply is an online store of pet products offering top quality dog and cat care products and pet supplies like food, grooming products, health and wellness products, clothing, toys, feeders and much more to meet various needs of the pets. Having a physical store located in USA and with nearly 10 years into pet products supply, the client has already developed a strong reputation for its pet products and serves its customers with a wide variety of choice allowing them to select from nearly 30 plus brands of the products. The dog and cat care products offered by the firm are readily accepted by the pet owners and are known for their exceptional quality and reasonable pricing in the global market.
Business Challenges
The client had a website already developed to sell their products online. But anyhow this wasn’t a user friendly website nor did it rank in the search engine results. Hence, neither the client was able to draw organic visitors to the website nor the sales were projected from it. So, the client wanted to improve their website. They wanted to improve its performance in terms of its loading time, visibility in search engines and also user friendliness. They required to improve organic traffic to their website which can ultimately get them better business and hence, they wanted their website to rank top in the search engine results.
Solution
It did not take long for the Brainvire’s digital marketing team to analyze the website, its competitors, performance, search engine friendliness and its loop holes that prevented it from ranking high in top SERPs and from attracting the social and organic traffic. Hence, the team planned an effective strategy with the following activities to be executed for the success in the project.
Activities Done
- In-depth analysis of the website including the keyword analysis, competitors website analysis and social media analysis
- Bifurcation of the keywords for optimization of first and second level pages of the website
- Page speed and code optimization
- Created title and description for static and dynamic web pages and implemented them on website
- Implementing search engine friendly URLs or URL structure optimization
- Resolving the crawl errors and all the bugs in the website to make it search engine friendly
- Setting up the header and ALT text dynamically
- Improving the website performance with the help of developers
- Promoting your website through various popular social media channels like Facebook, Instagram, Twitter, Pinterest and Google+
- Directory submission for posting articles, blogs and press releases in high PR websites
- Social bookmarking on the top most bookmarking websites
- CSS submission and Search Engine Submission was also planned
Achievements/Results
- The website’s organic traffic and sales saw a drastic improvement and were increased by 15.00% and 89.17% respectively.
- The social traffic and sales were improved and went up to as high as 623.53% and 2821.31% respectively.
- The number of listed businesses increased by 60%.
- The site started ranking in top search engine results.