A Digital Platform To Inform Consumers About The Evolving Medical And Recreational Cannabis Industry
About
The client is a prominent firm in the medical and recreational cannabis industry. They offer information on services, products, and businesses that serve the industry. They also provide informative content on every service. The client approached Brainvire for a streamlined and effective digital platform.
Project Highlights
Brainvire’s experts designed a digital platform to showcase a marketplace inclusive of top cannabis brands and a wide array of other products. The advanced search allows users to review products from the dispensaries, doctors, and deliveries. The team provided improved web and app experience to the client’s users.
The Challenges
- On-Page Technical IssuesEarlier the website had several on-page technical issues that offered poor customer experience.
- Successful Launch Of New AppEarlier the client did not have an app.
- Improved Website PresenceThe client failed to have an impactful digital presence.
- Reach The Right AudienceThe client failed to reach the right and increased number of audiences.
Tech Stack
Android
IOS
Symfony
PHP
Result
Increased organic traffic
Organic traffic can boost digital presence and help generate revenue. Within 2 months, the team acquired 190% increased organic traffic. This positive impact on web traffic increased the conversion rate by 36%.Increased social media traffic
Social media presence can help increase web traffic. The team made optimal use of social media platforms that resulted in a 245% increase in social media traffic. This lead to an improved social media conversion.Accelerated app downloads
A tremendous elevation was observed in the number of app downloads. The app downloads increased by almost 400%. A direct positive impact of this was noticed on the conversion rate as it grew up to 1000%.Amplified Overall Sales
Increased social media presence, organic traffic, and app downloads had an affirmative impact on actual sales. The client acquired an almost 394% increase in sales within just 3 months.
