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/ Case Study · Media & Entertainment

An Augmented Reality Game App for a Leading Game Studio. Play, Explore, Collect in the Real World.

/ The engagement

A Utility-based AR Game with Live Multiplayer.

A game app where players travel the real world to search for and collect coins and cards through augmented reality, play solo or in location-based multiplayer, and earn rewards for their achievements.

Augmented RealityMultiplayerRewards EngineCharacter Animation
ARReal-world collection
MultiplayerLocation-based
RewardsCoins and cards
CustomCharacters and animation

/ About the client

AR Game App

The enterprise-level client is based in the UAE and owns a leading gaming studio in the Middle East, one of several running businesses under the group.

They came up with an idea for a game app where players not only play but get rewarded for their achievements. Users play alone or with friends, family, and nearby people using a multiplayer mode.

/ The approach

Design, architecture, and features, shipped as one program.

/01Characters

Fresh and animated

New characters and animation attract a new generation, built with deep gaming know-how and original ideas.

/02Multiplayer

Matched by location

A location-based multiplayer mode connects nearby players over a network architecture built for real-time play.

/03Economy

Coins and cards

Players travel the real world to search, collect coins and cards, score points, and earn rewards that reflect in the app.

/04AR Mode

Collect in reality

An augmented reality mode lets players gather cards and coins across real locations, in the spirit of a location game.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Character development and animation →
/02 Location-based multiplayer →
/03 Coins and cards economy →
/04 AR collection mode →

Character development and animation

The client wanted fresh characters for a new generation. Character development was demanding, so we brought extensive gaming know-how and original ideas.

Location-based multiplayer

One of the two modes was multiplayer. We built a location-based multiplayer mode on a network architecture that keeps play in sync.

Coins and cards economy

The core loop is to travel, search, and collect coins and cards for points and rewards. We made real-world action reflect in the mobile app.

AR collection mode

The app needed an AR mode to gather coins and cards. We built a unique concept to collect them across real-world locations through augmented reality.

/ Product screens

The delivered experience.

The interface people actually use.

AR Game App delivered interface, screen 1/01Actor Customization
AR Game App delivered interface, screen 2/02AR Real World
AR Game App delivered interface, screen 3/03Augmented Reality
AR Game App delivered interface, screen 4/04Game Modes
AR Game App delivered interface, screen 5/05Multiple Login
AR Game App delivered interface, screen 6/06Weapon Selection

/ The results

What changed, in numbers.

Unique Utility-based AR game Emerging augmented reality is used to capture the attention of the industry.
Downloads A remarkable rise The gaming application noticed a remarkable increase in the number of app downloads.
Attractive UI, UX, and animation The game carries appealing UI, UX, and animation that grab the attention of players.
Longer Time in the app The app noticed an increase in the average time players spend inside it.

/ Next step

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