About Project

In 1973, the AL Tahan Family established Armada Group, a Kuwait-based, family-owned fashion and accessories company. Originating as a solitary fast fashion store, Armada has evolved into a globally recognized network, managing 15 brands across 140 outlets.

Catering to diverse industries, the company offers a contemporary array of Fashion, Accessories, and Footwear brands, solidifying its international presence.

Luxury and Fashion Brand

Business

USA

Location

Business Goal

Aiming for a digitally enhanced customer experience, the major apparel brand sought Magento Development. Their goal was a personalized website, ensuring quick, one-click access to popular brands and promotions. As a top-tier apparel brand, they aimed to simplify user experience, enabling customers to navigate seamlessly and optimize their journey.

Project Highlights

Magento development
UI/UX
Digital experience
User navigation

Portfolio

Enhanced UI/UX Experience

Mobile-friendly, tech-advanced site delivers personalized UX. Streamlined with one-click access to popular brands and promotions, ensuring optimized journey sans layered navigation for a seamless experience.

Key Challenges

Brand Shop Feature

The clothing brand aimed to provide customers with a seamless experience in selecting their preferred brand.

Price Filter Purchase

Customers have varying budgets and wish to make purchases in accordance with their financial preferences.

Optimized Website

The brand aimed for a swift website, avoiding customer delays in a large catalog with 20+ brands.

Website Navigation

The intricate guide posed a challenge for the brand, adversely affecting customer experiences.

Our Solution

Customized store solutions address the unique requirements of every customer.

Brand-Centric Shopping for Enhanced Convenience and Loyalty

We suggested a distinctive ‘Shop-by-a-brand’ feature on the site, allowing customers to easily choose their preferred brand and explore the latest collection with just one click. This not only enhances shopping convenience but also fosters brand loyalty.

Effortless Budget-Based Shopping Experience

Introducing a user-friendly solution, our latest feature allows customers to choose a price range tailored to their budget effortlessly, streamlining product viewing. This enables constant price monitoring and a hassle-free way to explore preferred products. We enhanced the brand’s shopping experience with simplicity and efficiency.

Database Optimization and Image Compression

Leveraging in-memory technology and caching, we eradicated an unnecessary database. The team resized images, compressing data and significantly reducing page load time for enhanced optimization.

Enhanced Brand Guide with Tech and Multi-Lingual Support

Our team streamlined the brand guide with tech advancements and multi-lingual support. Customers can select a language on the website for a seamless journey and view measurements and prices in their preferred language, enhancing user comfort.