Digital Innovation In Apparel Industry
Tech Stack
- AWS
- Azure DevOps
- Magento 2 Community
- SAPS/4 Hana
About Client
AL Tahan Family created Armada Group, a family-owned clothing and accessories company, in Kuwait in 1973. From a single fast fashion store, Armada has developed into a thriving, internationally renowned network that carries both luxury and fast fashion brands. Today, the company manages over 15 brands with around 140 outlets spanning a wide range of industries, providing consumers with the most up-to-date Fashion, Accessories, and Footwear brands.
About Product
This huge apparel brand faced a couple of challenges and wanted to offer a digitally upscale experience to its customers. They desired a personalized experience for their customers through a digitally advanced website. Besides, the brand concentrated on streamlining user experience with quick and single-click access to popular brands and promotional strategies. As a leading apparel brand, they wanted their customers to skip layered navigation and optimize their journey.
Introduced Shop By Brand Feature:
The apparel brand wanted customers to have an easy journey in choosing their preferred brand.
We recommended a unique ‘Shop-by-a-brand’ feature on the website where customers can select their favorite brand and check out the latest collection in a single click. Besides making shopping convenient, this feature encourages brand loyalty.
Solution
The Challenges
Result
- Quick PurchasesThe Shop-By-Brand feature allows customers to make smooth purchases from their favorite brands and stay tuned with the latest collection.
- Advantage Of Promotional StrategyBrainers have introduced advanced features and promotional activities that allow customers to learn about trending discounts and sales. This helps them to choose apparel within their budget, category, color, and brand.
- Accelerated Website SpeedElimination of unwanted data and improved database optimized website speed.
- Mobile-Friendly WebsiteAs per Brainvire’s analysis, most of the brand’s customers access their services from the mobile website, so we developed a mobile-friendly website.
Product Screens
Client Testimonials
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Founder and CEO - Creative LLCPowered by Clutch
202 Reviews
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