Digital Innovation In Apparel Industry

Digital Innovation In Apparel Industry

Tech Stack

  • AWS
    AWS
  • Azure DevOps
    Azure DevOps
  • Magento 2 Community
    Magento 2 Community
  • SAPS/4 Hana
    SAPS/4 Hana

About Client

AL Tahan Family created Armada Group, a family-owned clothing and accessories company, in Kuwait in 1973. From a single fast fashion store, Armada has developed into a thriving, internationally renowned network that carries both luxury and fast fashion brands. Today, the company manages over 15 brands with around 140 outlets spanning a wide range of industries, providing consumers with the most up-to-date Fashion, Accessories, and Footwear brands.

About Product

This huge apparel brand faced a couple of challenges and wanted to offer a digitally upscale experience to its customers. They desired a personalized experience for their customers through a digitally advanced website. Besides, the brand concentrated on streamlining user experience with quick and single-click access to popular brands and promotional strategies. As a leading apparel brand, they wanted their customers to skip layered navigation and optimize their journey.
Product Banner
before

The Challenges

before-ring
Introduced Shop By Brand Feature:

The apparel brand wanted customers to have an easy journey in choosing their preferred brand.

Introduced Shop By Brand Feature:
We recommended a unique ‘Shop-by-a-brand’ feature on the website where customers can select their favorite brand and check out the latest collection in a single click. Besides making shopping convenient, this feature encourages brand loyalty.

Solution

The Challenges

Introduced Shop By Brand Feature:
The apparel brand wanted customers to have an easy journey in choosing their preferred brand.

We recommended a unique ‘Shop-by-a-brand’ feature on the website where customers can select their favorite brand and check out the latest collection in a single click. Besides making shopping convenient, this feature encourages brand loyalty.

Introduced Shop By Brand Feature:

Result

  • Quick Purchases
    The Shop-By-Brand feature allows customers to make smooth purchases from their favorite brands and stay tuned with the latest collection.
  • Advantage Of Promotional Strategy
    Brainers have introduced advanced features and promotional activities that allow customers to learn about trending discounts and sales. This helps them to choose apparel within their budget, category, color, and brand.
  • Accelerated Website Speed
    Elimination of unwanted data and improved database optimized website speed.
  • Mobile-Friendly Website
    As per Brainvire’s analysis, most of the brand’s customers access their services from the mobile website, so we developed a mobile-friendly website.

Product Screens

web-item
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Client Testimonials

Mike Luhtanen
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Mike Luhtanen
Founder - Creative LLC
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195 Reviews

They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.

Mike Luhtanen
Founder, Creative LLC
5
2 years ago
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