About Project

The client introduces a fresh perspective on synthetic braiding hair catering to women of color. Offering an itch-free alternative, the brand’s unique products protect hair from heat damage and environmental factors, allowing women to express their creativity or embrace cultural styles easily.

Synthetic Braiding Hair Retailer
Business
North America
Location

Business Goal

The client’s primary business goal is to enhance brand awareness, drive website conversions, and improve their social media presence. They aim to achieve this by implementing sales growth through website strategies and engaging content across various digital platforms.

Project Highlights

Technical SEO
On-page Optimization
Off-page Optimization
social media presence
Content Marketing
Paid Marketing

Portfolio

Improved UI/UX

We used our web UI and UX expertise to promote a smooth user flow that enabled users to spend more time on the site and drastically reduce bounce rates.

Key Challenges

Low Bounce Rates

A cluttered interface and poor user experience lead to users quickly exiting the site.

Ineffective Keywords

The misalignment of the content and keywords prevented SEO from reaching the desired audience.

Limited Social Reach

With low brand popularity, social media engagement could have been more encouraging.

Low Conversion Rates

Paid search campaigns did not help bring the desired conversions from various digital channels.

Our Solution

Brainvire’s expertise enabled improved website branding solutions across channels and with a better user experience, resulting in reduced bounce rates and higher conversion

Deep Study of User Behavior

We ran a comprehensive analysis of user behavior to identify pages experiencing high bounce rates and low user time spent. Using a new approach to user navigation and usability, we enhanced the user experience. We also optimized the landing pages with relevant keywords to keep users on the site longer and encourage them to explore the client’s services.

Refined Keyword Targeting Strategies

Our team explored all low-competition and high-intent keywords to reach the audience. Using our vast SEO experience and advanced tools, the team revamped all on-page meta titles, descriptions, and headings with better content to gain search engine visibility.

Boosted Branding and Engagement

We launched several creative branding campaigns to familiarize the brand with the target audience through social media marketing. We executed a well-planned social media marketing strategy, including visually appealing and resonating content optimization and consistent posting schedules on the top social channels.

Optimized Paid Campaigns

The ineffective paid search campaigns were replaced with thoroughly optimized campaigns on search engines and popular social media platforms to bring a significant return on investment. Consistently improving campaigns led to more engagements followed by healthy conversion rates.

Our Approach

We established a known brand presence and executed several resonating and effective online marketing campaigns on search engines and social media platforms.