Leading Furniture Provider in the Middle East Witnessed 150% Rise in ROI
About
With a proven track record of over ten years, the client has established itself as a leading provider of contemporary and sophisticated furniture, elevating the art of homemaking. As the premier home shopping destination in the UAE, the client is committed to delivering outstanding value, fostering innovation, and providing an exceptional customer experience.
Project Highlights
The client built the business on trust and provided the best contemporary and sophisticated furniture, elevating the art of homemaking. However, they needed to elevate their digital marketing to maximize gain in the minimum expenses. The team analyzed their social media strategy and curated a personalized plan to boost the business.
The Challenges
- Ineffectiveness of Ad Campaigns:Ineffective ad campaigns resulted in high costs and little returns.
- Advertising Costs:Rising social media advertising prices were putting a strain on the marketing budget.
- Monitoring ROI:Difficulty in tracking ROI from social media marketing initiatives.
- Trend and Algorithm Changes:Changing social media trends impacted reach and engagement.
Tech Stack
Google Analytics
Google Search Console
Result
30% Decline in Costs
The optimized ad campaign helped the client reduce ad costs by 30% while improving key performance factors. Moreover, A/B tested ad titles resulted in a 20% boost in click-through rates.25% Cut in Advertising Expenses
Utilizing advanced tracking tools and defining clear attribution models allowed the client to manage resources better, lowering their advertising expenses by 25%.150% Return on Investment
Fine-tuning and targeting settings helped the client break down initiatives that contributed to the revenue and gain a 150% return on investment from their social media efforts.Rise in Engagement and Reach
Observing change in social media algorithms and industry developments. In spite of the constantly changing landscape, the client maintained a 20% month-over-month increase in engagement and a 15% increase in reach.
