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Boosting Exposure of The Electronic Brand Through the Application of Digital Marketing
/ The engagement
Our digital marketing experts enabled a leading electrical brand to reach out to its target audience more…
Our client is the go-to West Coast distributor for all of their wire, components, cable, connectors, and installation solution needs for those in the audio, video, broadcast, and datacom industries. Their USP lies in offering excellence at reasonable costs,…
/ About the client
Who we built this for.
Our client is the go-to West Coast distributor for all of their wire, components, cable, connectors, and installation solution needs for those in the audio, video, broadcast, and datacom industries. Their USP lies in offering excellence at reasonable costs, something that they take pride in. Consequently, they approached Brainvire's digital marketing specialists to assist them in expanding their visibility and the number of individuals they were able to help.
/ What stood in the way
Four challenges, engineered through.
Select a challenge to see how it shaped the build.
/01Low CTR→
/02Paid Ads→
/03Conversion Value→
/04ROI of Paid Ads→
Low CTR
Low click-through rates were a problem for Google ads.
Paid Ads
There was a dismal rate of return on ad spending.
Conversion Value
Negligible value in terms of conversion rate.
ROI of Paid Ads
The return on investment of the paid ads was being miscalculated.
/ The results
What changed.
Quarter on Quarter IncrementFrom February to April and May to July, CTR increased from 0.57% to 0.67%.
Excellent Rate of SuccessIn comparison to the previous quarter, the conversion rate grew by 53.8%, going from 184 to 283.
Higher Potential Return on InvestmentThe equivalent dollar amount has climbed by 102%, from $31,143 to $62,943.
Revenue IncreaseCompared to the previous quarter, ROI rose from 23.53% to 26.50%.
/ Related work
