Tech Stack
- Google Adwords
- Google Analytics
- Google Search Console
- Google Tag manager
About Client
Our client is the go-to West Coast distributor for all of their wire, components, cable, connectors, and installation solution needs for those in the audio, video, broadcast, and datacom industries. Their USP lies in offering excellence at reasonable costs, something that they take pride in. Consequently, they approached Brainvire's digital marketing specialists to assist them in expanding their visibility and the number of individuals they were able to help.
About Product
With the support of Brainvire's digital marketing professionals, the client was able to become a "Google Trusted Store," which requires a combination of SEO and paid promotion. In addition, we integrated a user-friendly checkout, complex category screen features, dealer login, and bespoke screen views for the iPhone and iPad.
Low CTR
Low click-through rates were a problem for Google ads.
The title and text were revised for maximum effectiveness. We used a single or double focus keyword(s) in the headline and body material. Incorporated call-to-action buttons and pictures to boost click-throughs for their website.
Solution
The Challenges
Result
- Quarter on Quarter IncrementFrom February to April and May to July, CTR increased from 0.57% to 0.67%.
- Excellent Rate of SuccessIn comparison to the previous quarter, the conversion rate grew by 53.8%, going from 184 to 283.
- Higher Potential Return on InvestmentThe equivalent dollar amount has climbed by 102%, from $31,143 to $62,943.
- Revenue IncreaseCompared to the previous quarter, ROI rose from 23.53% to 26.50%.