Unique Tubs Brand Gained 71.1% Organic Search In A Month
About
The client offers user comfort, safety, and the assurance users need to access and exit the bathtub on their own. Their tubs are equipped with various therapeutic characteristics that are targeted at enhancing the bathing experience for users and providing them with a daily dose of pleasure. Users acknowledged the difference in their quality of life when they upgraded their bathroom with one of the client's walk-in tubs.
Project Highlights
Brainvire’s digital marketing experts crafted a customized strategy for the client. Our digital marketing agency observed the flaws in the existing presence. We brainstormed on digital aspects such as content, SEO, visibility, traffic, search, and paid marketing for the client. All these insights helped us design an innovative strategy that improved the client’s organic search and yielded marketing efforts.
The Challenges
- Targeted The Right Audience:The client struggled to reach the right audience interested in spa-like tub experience at their homes.
- Creating Brand Awareness:Visitors lacked important information about tubs and their usage.
- Optimized Paid Marketing Campaigns:The client’s underutilized paid marketing effort did not yield any results.
- Robust Email Marketing Database:Failure to understand the audience led to poor email marketing results.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Google Tag manager
Facebook Ads Manager
Result
71.1% Improvement In Organic Traffic
Introduction of relevant content, industry-specific keywords, and enhanced customer time on the website accelerated organic search.Reduced Bounce Rate
The updated content, SEO tactics, and increased number of visitors reduced bounce rates.Effective Paid Ads Campaign
Brainers’ consistent efforts resulted in an 11.6% improvement in the paid campaign.33% More Conversions
Brainvire’s personalized email marketing database enhanced the conversion rate within a month.
