Embedded Digital Solutions for a Photo Printer Business to Drive Fundamental Change
About
Brainvire partnered-up with a renowned developer and manufacturer of photo printers and instant print cameras. The company recently designed printing technology and a user-friendly all-in-one cartridge, both of which are shipped across the world.
Project Highlights
Our client has recently begun to promote and sell its products in India via online marketplaces such as Amazon. They collaborated with Brainvire to expand and establish a strong presence in India. Leveraging its digital expertise, Brainvire will adopt multiple marketing collaterals and optimize existing ones to increase brand awareness, attract more people to the website, and investigate product selection.
The Challenges
- Amazon Sales were not Improving:Conversion rate on their Amazon listing page was not as expected.
- Limited Amazon Ads created and only for Specific Products:Sponsored ads that were created lacked expertise and a lot of optimization.
- Organic Social Media was Stagnant with Fewer Followers:Social Media efforts were driving inconsistent results and irrelevant followers.
- Low Social Media Frequency:For maximum engagement, the client needed a higher number of postings in a day.
Tech Stack
Google Analytics
Google Adwords
Google Ads
Amazon Marketplace
Result
Increased ROI
Experienced 56.57% growth in the second month's sales revenueNotable Rise in ACOS
Avg Average Cost of Sales improved by 11.2% in a monthConsistent Follower Growth
Increased Social Media led to an increase in the number of followersHigher Engagement
Improved the Content engagement rate by 83% in a month
