Categories : Advertising, All, Case Study, Digital Marketing
About Client
The client owns a web platform that served as a great platform for learning by promoting an open communication and providing information sharing platform. This web platform provides thousands of different resource that contains various innovations and news feed within that particular topic. This website can help doctors, scientists, engineers and other professional who are seeking in-depth knowledge and news.
This website is a great platform for learners with the availability of researching the topics that covered the majority of the fields. This platform aims to provide researched information along with exchanging of ideas between experts. The information gaining aspect of this website is core idea behind building it.
Business Challenges
Due to a massive number of pages and a wide range of categories and topics, the client was looking for enhancing the visibility of website among information hunters. Having a huge number of pages that includes researched papers, press releases, slides, and presentation client was seeking an ultimate solution which can help to drive the audience to the website. To ensure this visibility, the website needed ground-breaking and planned digital marketing activities that can boost search engine rankings. Off-page, social media and on-page activities should be properly executed to open a great exposure to the professionals. Along with the planned SEO strategies, the website needed perfect email marketing, video marketing, and apt content marketing strategy.
Solution
To satisfy the client requirement, Brainvire’s digital marketing team prepared strategized and complete SEO activities that helped the website to earn a significant result in terms of traffic and visibility. To increase the website’s ranking in Alexa along with building the reputation, our team achieved a great solution to gain a maximum number of right audience.
Activities Done
- On-page activities with HTML optimization
- Increase Social media visibility and social media optimization
- Content marketing through Blogs, press release, and articles
- Display marketing and video marketing
- Off-page SEO activities to build brand reputation
- Email marketing to target right audience
- Increase the number of website members – paid and free
- Improve rankings and increase strong online presence
Achievements/Results
- Increased number of free and paid members of website
- Number of quality backlinks that presented a great rise
- A noteworthy difference in increased audience
- A stinking result in rankings shows 70% increased results in visibility
- The number of contributors increased from 3000 to 15000