Cole Haan Improves Order Management with a Middleware Integration
About
Cole Haan, the distinguished American footwear brand, boasts an extensive range of footwear options for both men and women, earning global acclaim for its exceptional product quality. Additionally, Cole Haan offers a diverse collection of fashion accessories, including wallets, bags, hats, scarves, and footwear care essentials. In a recent endeavor, Cole Haan joined forces with Byrdie Golf Social Wear to launch a Limited-Edition Women’s Golf Collection. To optimize their daily operations and provide exceptional customer satisfaction, they sought to align their e-commerce platform with the Microsoft Dynamics ERP system through the right Microsoft partner.
Project Highlights
The client wished to use a middleware technology to connect their e-commerce website to Microsoft Dynamics ERP. Their Shopify-based e-commerce website would be integrated with the ERP system to automate most of their core company processes, including internal hiring and inventory management, allowing for quick and on-time delivery. The technology would add a security layer, sync orders from the Cole Haan website to Microsoft Dynamics ERP, and give real-time visibility into the entire procedure.
The Challenges
- Slow Manual Processes:The client was using outdated, manual processes.
- Delays in Order Fulfillment:Order shipments were getting delayed because of inadequate time to count inventory and the continuous inflow of fresh orders.
- Entering Data Manually:Prices for discounted and original products are manually modified in the backend.
- Locating the Nearby Warehouse:Locating the closest warehouse was challenging for affordable and efficient delivery.
Tech Stack
MongoDB
NodeJS
MEAN
Azure cloud
Microsoft Dynamics NAV
Microsoft Azure
Shopify
Azure Service Bus
Carriyo
azure cosmos db
Azure Function
Azure API gateway
My Fatoorah
Result
Business Process Automation
They could automate their business processes by putting in place a Middleware system to connect the client’s e-commerce website with Microsoft Dynamics ERP. It improved productivity and job efficiency.Upgraded Time and Inventory Management
The integration allowed the client time to count the available inventory before it was marked as booked on the e-commerce platform. It ensured effective order fulfillment while the website continued to receive orders.Updating Data in Real Time
For efficient order fulfillment, original and discounted product pricing and inventory must be updated in real-time. The Middleware connectivity between the e-commerce website and the MS Dynamics ERP system, it functions properly.Minimized delivery time and price
Finding a nearby warehouse or store with enough stock enabled quick order fulfillment and cost savings. Additionally, the delivery partners needed less time and effort to complete an order. All of these gave a boost to customer satisfaction.
