Tech Stack
- Google Adwords
- Google Analytics
- Google Search Console
- Google Tag manager
About Client
This well-known brand offers superior organic home furnishings encouraging customers to live a chemical-free, comfortable lifestyle. In addition, their 1976-established San Francisco factory offers handcrafted items inspired by nature. They want their clients to design and reside in a healthy, affordable home, community, and planet.
About Product
Our team created an effective digital marketing strategy. Our analysts conducted a competition study to improve keyword targeting. This improved brand search results and rankings allowed more customers. As a result, our digital marketers have informed customers about chemical-free, inexpensive, and comfy home furnishings. This information boosted on-page SEO and audience engagement. Digital marketing helped the firm acquire customers' trust since they had better product information and could make rational judgments based on their lifestyle and comfort.
Improved Website Ranking:
The brand struggled to achieve an ideal ranking compared to its competitors.
Brainers audited the existing website of this niche home décor brand and analyzed competitors' websites. We noticed a gap in customer perception and introduced brand-specific and relevant content on website pages to help customers know more about different products and categories. Consequently, customers spent more time on the website, giving a boost to the website's ranking.
Solution
The Challenges
Result
- Results Higher Ranking In Search ResultsDue to the revised and relevant content, the website was now visible in search results to the potential audience.
- Increased Direct And Organic TrafficRelevant content, brand awareness, and keyword targeting with competitive analysis boosted organic traffic by 83.7% and direct traffic by 22.7% within a short time.
- 65.1% Audience EngagementThe brand earned better audience engagement in the last quarter due to the reformed digital marketing strategy.
- Increased Revenue by 20.7%All website changes and the tailored digital marketing strategy boosted the brand’s revenue by 20.7%.