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Home / Case Studies / ABO Holdings

/ Case Study · Healthcare

An ERP System to Manage Blood Donation. One Platform for the Whole Donation Cycle.

/ The engagement

An ERP for Plasma Collection and Donors.

Hungary-based ABO Holdings collects medical-grade blood plasma for biotherapeutic pharmaceutical therapy, registering check-in and check-out times, monitoring donor performance, and pulling data from third-party medical devices. Brainvire delivered an ERP that handles donation registrations and appointments, donor lists, and marketing campaigns, unifying billing and accounting on one platform.

Donation ERPAppointment SystemDonor ManagementDevice Data Integration
+5%Donor reach
ERPFull donation cycle
AutomatedAppointments
3rd-partyDevice data

/ About the client

ABO Holdings

Hungary-based ABO Holdings is a healthcare company that collects medical-grade blood plasma for biotherapeutic pharmaceutical therapy. Its work includes registering check-in and check-out times, monitoring donor performance, and bringing in data from third-party medical devices.

The client wanted an ERP system that could handle blood donation registrations and appointments, check donor lists, and run marketing campaigns with blood donors. It also wanted a platform that could manage all its regular donor registration operations from one place. Brainvire delivered that system and linked billing, social media advertising, and accounting to it.

/ The approach

Design, architecture, and features, shipped as one program.

/01Registration

Handled end to end

Donor operations were spread out, so the ERP manages the entire cycle of registrations, appointments, and donor lists from a single platform.

/02Appointments

Automated

The old appointment system was manual, so the replacement fills in details automatically and reduces the human effort involved.

/03Billing

Linked to accounting

Follow-up was hard across tools, so billing cycles, social media advertisements, and accounting connect to the same platform for easy tracking.

/04Marketing

Run on donor data

Outreach relied on scattered records, so donor lists and campaigns run from the ERP, which lifted the rate of donors reaching out to ABO Holdings.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Scattered donor operations →
/02 Manual appointment handling →
/03 Fragmented billing follow-up →
/04 Weak donor reporting →

Scattered donor operations

Donor registration and management lived across separate tools. The ERP now handles the entire cycle of blood donation, from registrations and appointments to donor lists and campaigns, on one platform.

Manual appointment handling

The existing appointment system needed constant manual work. The replacement fills in details automatically, which reduced the human effort required to book and manage appointments.

Fragmented billing follow-up

Billing and accounting were hard to follow across systems. Linking billing cycles, social media advertisements, and accounting to the same platform made it easy to follow up and track bills.

Weak donor reporting

Reporting suffered because donor details sat in different places. Bringing all donor details together made reporting stronger and cut the manual work of gathering data.

/ Product screens

The delivered experience.

The interface people actually use.

ABO Holdings delivered interface, screen 1/01Dashboard
ABO Holdings delivered interface, screen 2/02Registration
ABO Holdings delivered interface, screen 3/03Appointments
ABO Holdings delivered interface, screen 4/04Donor List
ABO Holdings delivered interface, screen 5/05Billing
ABO Holdings delivered interface, screen 6/06Screen 6

/ The results

What changed, in numbers.

Easy Follow-up Billing cycles, advertising, and accounting link to one platform, so bills are easy to follow and track.
Reduced Human effort The replacement appointment system fills in details automatically, cutting manual work.
Stronger Reporting All donor details in one place made reporting stronger and reduced manual data gathering.
+5% Donors increased The rate of donors reaching out to ABO Holdings increased by 5%.

/ Next step

Ready for a redesign like this on your platform?

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