Tech Stack
- Google Ads
- Google Analytics
- Google Search Console
- Google Webmaster
- SEO
- SpyFu
About Client
Based in North America, the client provides best-of-class privacy management software that enables businesses to be timely and efficiently concede with data privacy and related laws. In addition, they rendered enterprise-grade integrated data privacy management software and services.
Brainvire is helping the brand promote its service of ‘cookie compliance’ with state-of-the-art digital marketing solutions for the specific targeted audience of the UK and Europe.
About Product
The client aims to cater to enterprises with their cookie and consent management (CMP) solution. Their “Cookie Compliance,” software as a service, complies with GDPR, CCPA, LGPD (Brazil), e-privacy directive, and marketing laws.
Brainvire’s online marketing services are designed to promote the importance of the client’s ‘cookie compliance’ service and to help the client to acquire more signups on the website, enhance the user engagement, and increase the traffic & conversion rate.
In order to achieve these, our digital marketing experts have implemented advanced tactics and procedures to optimize the client’s digital properties. In addition, the team has analyzed the user behavior on the client’s website with Microsoft Clarity to gain insight to form effective marketing strategies.
Drive Traffic:
The brand wanted to drive more traffic
Our marketing experts brainstormed with their team to drive more traffic to the website and comprehended that the brand is struggling to reach out to the right audience due to a lack of marketing execution in the digital space. As a solution, our digital marketing experts optimized necessary channels with the marketing tactics that drove specific and relevant traffic on the website, increasing the signups.
Solution
The Challenges
Result
- Hype In UsersThe trusted digital marketing services brought a surge in traffic, increasing the number of users by 215.70% on the website.
- Drop-In Bounce RateWith the website optimization, the user engagement has increased, and the bounce rate has decreased by 24.33%.
- Accumulated CustomersThe overall conversion rate has improved by 94.15% with SEO and PPC marketing. Also, the paid campaigns helped to improve the conversion rate by 422.80%.
- Goal CompletionsThe number of conversions helped to increase the goal completions by 527.27%.