Brainvire Develops Dual Platforms for Multi-specialty Urgent Care Medical Services Chain
About
The client is a leading chain of urgent care medical services. Their main focus is to provide urgent care with an emphasis on speedy customer service. They have 20 clinics situated in different locations dedicated to dermatology, urgent care, pain management, and other medical needs. The client approached Brainvire to increase their brand awareness and establish a digital presence.
Project Highlights
Brainvire’s design experts developed a new web platform to increase online visitors to generate footfall. The website was given an omnichannel presence by conducting on-page and off-page optimization. They also launched an extensive guest blogging program to increase user engagement. Brainvire also ran target-based Google smart campaigns to attract local customers.
The Challenges
- Generating footfallThe client wanted to increase footfall at different emergency rooms.
- Increasing brand awarenessThe client was a local brand. They wanted to hike their overall brand awareness for all locations.
- Bringing website visitorsIt was tough to attract website visitors.
- Establishing a local presenceThe client wanted to improve their local digital presence.
Tech Stack
Google Analytics
Google Webmaster
Google Ads
SpyFu
SEO
Result
Increase in the number of patients
The client wanted to serve more patients by increasing the footfall at different clinics. With Brainvire’s target-based smart Google campaigns, the client can expect double the number of patients.Creating a digital omnipresence
Since the client has several emergency rooms situated in different locations, they wanted to establish a digital presence. To make this possible, Brainvire created a web application and a tailored guest blogging program.Attract more website visitors
The client faced challenges to generate website traffic. For this, the team focused on on-page and off-page optimization for higher search rankings. The client has seen at least a 100% increase in website visitors.Creating a local presence
Brainvire’s digital marketing team provided excellent results. The client experienced a spike in total revenue owing to the firm’s improved brand awareness.
