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Engagement

SEO-Based Content Enhancement Helped American Coupon Giant Tap Target Market

January, 2021 Dallas, USA

Our digital team devised a powerful content strategy that significantly optimized the website so that a leading coupon store in the US could reach its target audience.

After careful analysis, the digital team decided to perform cloud platform integration and produce high-quality content for the website so that the client could tap into the potential market effortlessly. We also updated the website’s live pages with relevant content so that the potential audience can associate with the client.

Since search engines have a completely different perspective about web pages compared to regular visitors, our experts uploaded relevant, informative, engaging and quick-to-consume content on the website.

With a decade and a half of experience, the client’s sole vision was to help people save money on their daily purchases. By establishing this massive coupon store, they transformed their vision into a reality. They have associated with over 60,000 stores and have more than 82,450 codes. With these numbers, today, they stand tall as one of the largest and most popular coupon sites in the US.

“Retail industry combined with coupon services can be both interesting as well as daunting. Our team proposed the best assets - content - to the client so that they can reach their audience, stay connected to them, and keep them updated. With relevant content and real-time code updates, the client can widen its reach and the audience can save big on a daily basis,” said Mr. Chintan Shah, CEO of Brainvire.

Our team began by carrying out in-depth research on the coupon industry and then resorted to competitive research and analysis. We implemented a strategic SEO-based content enhancement practice that included an extensive list of FAQs on the client’s website. These FAQs offered answers to all the primary questions that the audience may have when they visit the website for the first time.

They also made sure to include some generic yet relevant questions that may arise in the customer’s journey. In a way, we have simplified the customer’s navigation throughout the website with easy-to-understand FAQs.

Quality content and real-time codes will optimize the website to ensure that the client’s business appears on Google’s SERP data.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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