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/ Case Study · Retail
Al Fakher Migrates to Magento Cloud. B2C and B2B, on One Multisite.
/ The engagement
A Multi-Site Move to Magento Cloud.
Al Fakher is a Middle East shisha maker serving a global community with quality, consistency, and innovation. As its trusted Microsoft partner, Brainvire moved both B2C and B2B websites from the existing.NET platform to Magento Cloud in a multi-site migration, built micro-community sites on WordPress, and delivered the hosting, SEO, and digital marketing to support them.
/ About the client
Al Fakher is a Middle East shisha maker focused on serving the global community of shisha lovers with quality, consistency, and innovation. The client is dedicated to personalized ways to serve customers while keeping a total commitment to product quality, and it asked Brainvire to move its B2C and B2B websites from the current.NET platform to Magento Cloud as a multi-site migration for a better experience.
As the client's trusted Microsoft partner, Brainvire's team transitioned both B2C and B2B websites from the existing.NET platform to Magento Cloud in a comprehensive multi-site migration. To support these Magento sites, the team built micro-community sites on WordPress and provided appropriate hosting, SEO, and digital marketing to meet the client's diverse needs.
/ The approach
Design, architecture, and features, shipped as one program.
Transformed to Magento
The old.NET stack held the brand back, so the team transitioned the B2C and B2B sites to Magento Cloud and built an optimized PWA for improved speed.
Records migrated
The move risked data loss, so the team migrated the database records into a proper, structured form that Google can comprehend for higher SERP rankings.
Centralized on one admin
Managing sites separately was cumbersome, so a single multisite runs all three websites, products, and inventory from one admin panel.
Kept accessible
Third-party pieces had to stay flexible, so each module is maintained in a distributed way that can be tracked from anywhere and reused on other platforms later.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Technical transformation
The client needed to move off its.NET platform. The team handled the technical transformation to Magento Cloud and built a fully optimized PWA with Magento and other cutting-edge technologies for improved speed.
Database records migration
Migrating the database records without loss was a challenge. The team migrated the records into a proper and structured database, which helps Google comprehend the site content and lift rankings in the SERPs.
Cumbersome website management
Managing multiple websites separately was cumbersome. The team built a single multisite to manage all three websites, along with products, inventory, and other processes, from one admin panel.
Third-party integration
Third-party integrations had to stay maintainable. Each module is maintained in a distributed way that can be tracked from anywhere and implemented on other platforms in the future.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Catalog
/03Product
/04Cart
/05Account
/06Screen 6
/07Screen 7/ The results
What changed, in numbers.
/ Next step
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