The client is India’s one of the biggest television entertainment network widely known as Zee Media group. The group is one of the pioneers of the on-air shows started in India. Started with a single entertainment channel, It has now become a big network with 10 news channels in six different Indian languages. Plus, it’s listed on both Bombay Stock Exchange and National Stock Exchange, too. Impressed by Brainvire’ IT solutions for India’s leading newspapers, Zee Media approached Brainvire to revamp its popular food channel website for customization and enhancements.
Brainvire has gone out of the way to make the website more future-oriented and feature-rich one. The previous version developed using Drupal was causing a lot of technical issues and was unable to incorporate new policies and strategies. The Brainvire team revamped the entire website by migrating it from Drupal to Phalcon framework with Angular JS 5 along with a lot of customization and enhancement.
The website page load time was significantly reduced to provide a fluid website navigation. Plus, the website was beautified with an alluring theme for better customer engagement. The USP of the website is its machine learning based recommendation feature. This feature provides recommendations to the user as per his/her preferences, browsing history and similar case studies. Due to advanced UI and recommendations, the user session time got significantly improved.
In addition to that, the code was restructured entirely with proper version control mechanism and the apt documentation. Within few months only, the website gained an attention of its potential audience.
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