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India’s Well-known Media Group’s Completely Re-engineered Website Noted A Boost In Viewers

India’s Well-known Media Group’s Completely Re-engineered Website Noted A Boost In Viewers

Tech Stack

  • Angular
    Angular
  • jQuery
    jQuery
  • MySQL
    MySQL
  • Phalcon
    Phalcon

About Client

The client is India’s one of the biggest television entertainment network widely known as Zee Media group. The group is one of the pioneers of the on-air shows started in India. Started with a single entertainment channel, It has now become a big network with 10 news channels in six different Indian languages. Plus, it’s listed on both Bombay Stock Exchange and National Stock Exchange, too. Impressed by Brainvire’ IT solutions for India’s leading newspapers, Zee Media approached Brainvire to revamp its popular food channel website for customization and enhancements.

About Product

Brainvire has gone out of the way to make the website more future-oriented and feature-rich one. The previous version developed using Drupal was causing a lot of technical issues and was unable to incorporate new policies and strategies. The Brainvire team revamped the entire website by migrating it from Drupal to Phalcon framework with Angular JS 5 along with a lot of customization and enhancement. The website page load time was significantly reduced to provide a fluid website navigation. Plus, the website was beautified with an alluring theme for better customer engagement. The USP of the website is its machine learning based recommendation feature. This feature provides recommendations to the user as per his/her preferences, browsing history and similar case studies. Due to advanced UI and recommendations, the user session time got significantly improved. In addition to that, the code was restructured entirely with proper version control mechanism and the apt documentation. Within few months only, the website gained an attention of its potential audience
before

The Challenges

before-ring
Page Load Time was 20 sec

The previous website was taking 20 seconds time to load a page which wasn’t at all affordable to the business. Brainvire was asked to reduce the page load time significantly to provide smoother website navigation to the user.

Page Load Time was 20 sec
The Brainvire team optimized the video embedding and image rendering inside the website. Plus, the migration from Drupal to Phalcon resulted in a faster request processing. Because of such consistent efforts, the page load time decreased to 3 seconds!

Solution

The Challenges

Page Load Time was 20 sec
The previous website was taking 20 seconds time to load a page which wasn’t at all affordable to the business. Brainvire was asked to reduce the page load time significantly to provide smoother website navigation to the user.

The Brainvire team optimized the video embedding and image rendering inside the website. Plus, the migration from Drupal to Phalcon resulted in a faster request processing. Because of such consistent efforts, the page load time decreased to 3 seconds!

Page Load Time was 20 sec

Result

  • 8 Million+ Users Per Month
    The revamped website magnets 8 million+ users per month.
  • Page Load Time Reduced From 20 Sec to 4 Sec
    Website customization resulted in a steep decrease in page load time
  • Increased Session Time From 30 Sec to 6 Minutes
    ML driven recommendation makes users spent more time on the website.
  • Scalable Cloud Migration
    The website was completely migrated to a scalable cloud platform

Client Testimonials

Mike Luhtanen
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Mike Luhtanen
Founder - Creative LLC
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“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen
Founder, Creative LLC
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5 months ago
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