Enhanced the UX While Optimizing Website Functionalities for the Electronics Website
Zack Electronics
About
Zack Electronics, a leading West Coast distributor of wire, components, cable, connectors, and installation solutions for audio, video, and broadcast since 1931, faced challenges with its website’s functionality during the global crisis. Their B2B and B2C websites required enhancements to improve speed and display shipping options. They wanted to optimize their website and enhance the user experience to address these issues.
Electrical Appliances Provider
BusinessNorth America
Location
Business Goal
Brainvire aimed to optimize Zack Electronics’ website performance, seamlessly integrate marketplace pricing and product data, create engaging manufacturer landing pages, and prominently display free shipping options to enhance the overall user experience.
Project Highlights
- Magento 2.3 Upgrade Solution
- Implemented Import of Marketplace Pricing
- Optimized Website for Large Images
- Created Manufacturer Landing Pages
- Integrated Free Shipping Option
The Challenges
- Odoo Magento Integration:The client faced manual work due to isolated systems
- Order Fulfillment:There was a need to have complete control and visibility of orders and the shipping process
- Accurate Inventory Management:The client needed an effective system to manage its various inventory types, available quantity and correct Inventory valuation
- Bulk Vendor Stock Updation:The vendor portal required a seamless interface to update vendor stock in bulk
Our Approach
We employed a comprehensive strategy to optimize Zack Electronics’ website, enhancing performance, improving loading speeds, and delivering a superior user experience.
Performance
Integration
Design
Testing
Technology Stack
eCommerce Platform
Adobe Commerce
Project Management Platform
Adobe Commerce
Style Sheet Language
Adobe Commerce
Markup Language
Adobe Commerce
Database
Adobe Commerce
Repository Manager
Adobe Commerce
Programming Language
Adobe Commerce
Tech Stack
CSS 3
HTML
Magento
Key Results
Enhanced Website Speed
Achieved significant improvements in website loading times, providing a smooth user experience.Accurate Product Data
Ensured up-to-date pricing and product information across all sales channels.Improved Brand Visibility
Created dedicated manufacturer landing pages, enhancing brand visibility and customer engagement.Transparent Shipping Options
Displayed free shipping options during checkout for better customer satisfaction.Facilitated automation in the new system
We set up Odoo Magento integration to ensure the elimination of manual, redundant and erroneous data entry.Ensure automatic fulfilling of all orders
By integrating Odoo with ShipStation, the client reduced the possibility of user errors, resulting in an automatic delivery process.Optimized inventory
Brainvire implemented an accurate inventory management system with three types of inventory that correctly show available quantities.Bulk vendor stock updates
Brainvire facilitated extracting vendor stock information from the vendor portal in bulk just by uploading spreadsheets.
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