About Project
The start-up company created a social networking platform for sharing and editing videos. This platform helps users organize media with hashtags and tags, share posts publicly or privately, and live stream any event. Users can also sell products during live streaming and interact with followers via comments and likes. The app also features direct product purchases, captioning, and searchable hashtags. This platform integrates social networking, eCommerce, and live streaming for a dynamic user experience.
Social Media Platform
BusinessNorth America
Location
Business Goal
The start-up brand aimed to develop a mobile and web app for Android and iOS platforms. It was a social networking platform where users could share and edit videos, organize media with hashtags and tags, and share posts publicly or privately. Users could also view, comment on, and like posts, purchase products directly, add captions, and use searchable hashtags.
Project Highlights
- Video sharing app
- Social media platform
- In-app product purchases
- Live streaming
- Customizable media organization
UI/UX Enhancement
Key Challenges
Simplifying User Experience
The brand aimed to simplify usability for users on their social media platform in the creative industry.
Missing Essential Features
The platform fell short of expectations, lacking essential functionalities required by the company.
Enhancing Live Streaming
A live streaming feature was required to enhance user connectivity on the social media platform.
Integrating Video Editor
The lack of an integrated video editor forces users to edit elsewhere before uploading.
Our Solutions
Integrated Video Editor for Seamless Editing Experience
We developed a mobile app with an integrated video editor, eliminating the need for separate editing tools. Our solution streamlined the process, allowing users to edit videos directly within the app before uploading. The app was designed to enhance user experience in the entertainment sector and went live shortly after development.
Redesigned Website with Built-In Video Editor
We redesigned the website and integrated a built-in video editor. This solution allowed users to edit videos directly on the platform, eliminating the need for external editing tools. The new design streamlined the user experience, enabling seamless video creation and uploading in one place.
Real-Time Live Streaming for Interactive Shopping
We integrated live streaming features that allowed sellers to showcase and sell products in real-time. Buyers could make direct purchases during the live stream. Additionally, users could send messages, creating a more engaging and interactive shopping experience.
Streamlined Video Editing and Uploading Interface
Our team ensured the incorporation of a video editor directly into the platform, enabling users to edit and upload videos seamlessly within a single interface. This solution streamlined the process, eliminating the need for external editing tools and providing a hassle-free experience.
Our Approach
By applying these methods, we created a social media app for Android and iOS that delivers an intuitive, efficient, and accessible user experience.
Connect
Edit
Shop
Sync
Technology Stack
Front-end Tech
React Native
Back-end Tech
React Native
Server
React Native
Database
React Native
Third-party Tools
React Native
Project Management Tools
React Native
Framework
React Native
Payment
React Native
Analytics and Monitoring Tools
React Native
Key Results
Enhanced User Experience
It made the platform user-friendly, simplifying video editing and uploading for everyone.Multi-Platform Access
Users can now seamlessly access and use both the website and mobile appEffortless Live Streaming
This feature streamlined live streaming, making buying, selling, and communication hassle-free.Comprehensive Video Editing
The new video editor will include all essential features for comprehensive video editing.
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