Purchasing Kitchen Appliances in Just a Few Clicks
About
The client runs a popular family business. Since their inception in 1960, the group has been associated with varied industry verticals and a diverse customer base. The client is based in the UAE and has about 27 companies in its portfolio. They are also renowned as the world’s best brand in kitchen appliances. With over 400 product options for their wide audience, their products also consist of 8 international brands of Switzerland
Project Highlights
The client approached Brainvire for an improved website to enrich their customer’s user experience. Brainvire’s specialists implemented contemporary features that encouraged a seamless customer journey on the website. The team implemented features such as advanced search, store pick-up option, easy checkout, and gift card facilities.
The Challenges
- Advanced Search FunctionalityEarlier, customers failed to search for their desired products.
- Smart IntegrationThe client struggled to manage stock and deliver them.
- Store Pick-Up FunctionalityEarlier, the client didn’t provide a delivery option.
- Provision of e-CatalogsThe client wanted to offer seamless customer experience.
Tech Stack
Magento Enterprise
Result
Improved stock management
The Magento-SAP integration using API helped the client to manage stock efficiently. This integration also helped the client to organize and manage orders swiftly.Convenient pick-up option
The team implemented an effective solution where the new website can suggest a nearby store pick-up location to the customer. The client can now manage different store locations based on product availability.Easy payment
The client desired to provide an easy payment installation plan to their customers. Brainvire’s team successfully implanted an appropriate solution to enable this feature. Customers can now purchase kitchen appliances at ease with a convenient payment option.Increased sales
Brainvire’s experts introduced the gift card functionality on the website. This feature allowed customers to share gifts with their friends and family members. This feature eventually increased sales to a great extent.
