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Product launch

Magento Multi-Website Improves Operation for Global Giant

February, 2021 Dallas, USA

The client is a leading active lifestyle and fashion brand retailer with a stronghold in the Asia-Pacific region. They have offices in different countries such as the United States, the Philippines, Malaysia, China, Thailand, Indonesia, and Spain.

They wanted to build a new Magento platform using which they could manage all their different brand websites. Our efficient ecommerce development team created a web platform with a multi-website architecture. We also migrated their existing website from Magento 1 to Magento 2.

One of the challenges was upgrading the existing website. We suggested the development of a multi-site architecture of Magento and build a solution where all websites can be loaded from one setup. The client wanted different pricing models for each store. Brainvire developers created a setup allowing the client to manage marketing rules based on each individual store.

Brainvire’s Magento experts have eliminated the whole AU Admin user role and merged it with one website which helped in cost-saving and easy management of catalog. We have also managed to ease their marketing and catalog management in the backend so they can create and improvise marketing rules.

“Brainvire has developed functional Magento solutions for a range of clients over many years. Our ecommerce development experts are proficient in understanding client requirements and implementing them in the form of practical solutions. This project was important since it deals with multiple websites. The Magento platform will allow the client to increase data accessibility while maintaining a single dashboard for all websites,” said Mr. Chintan Shah, CEO of Brainvire Infotech.

The data attributes in Magento 1 and Magento 2 were different and there was a large amount of data. The Magento platform offers greater accuracy after migration. We centralized the product, pricing, and promo catalog for admin staff to one panel. The multi-website structure allowed for ease of expansion to new store views for new country markets.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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